Tag Archives: shoe shaper

FINALLY SHOES THAT FIT THE FEET

Los Angeles USA

The truth about our feet is that when we do not wear shoes they get wider because they can. Given we have been at home for many months not wearing pretty shoes and chances are our feet became wider than before staying at home order.

Many states now and countries are opening up and returning to activities outside of our homes and families, so the shoe needs to fit the feet. Here is the way to adopt what you already have to be comfortable wearing with expanded size of your feet without breaking the bank or living with pain at the end of the day.

Formé is the first and only shoe shaper that safely stretches shoes up to half size, eliminating the pain that occurs when the toe box gets tight as the day wears on – awesome for women with different sized feet! Formé is made by women FOR WOMEN and can make every pair of shoes in your closet more comfortable and your feet healthier and happier! You can customize the amount of stretch and they work in any shoes (heels, flats, boots, sandals, sneakers) of any material (leather, fabric, even synthetic). Or use this sleek, lightweight device simply to help shoes keep their shape when you’re not wearing them.  Formé shapers give new life to shoes 1) you love but don’t wear because they never fit quite right, 2) become uncomfortable after just a short time on the feet. Sold on www.formeconfomfort.comamazon.com and www.thegrommet.com

Maureen Stockton, founder of Formé, the first women’s shoe shaper and stretcher, is a Los Angeles native and UCLA graduate with a successful 25+-year track record as an entrepreneur. Her passion for entrepreneurship and invention was sparked during her college years at UCLA, where she founded the Undergraduate Entrepreneurs Association and was recognized by the university’s economics department as “Leader of the Year.” Following her graduation with a dual degree in Business Administration and Political Science, she began her corporate career in commercial real estate, directing marketing and leasing for several premier office buildings in Chicago and Los Angeles.

Stockton continued honing her marketing skills at JAKKS Pacific Inc., the publicly traded toy company. There she created $250MM+ in new revenue through innovative products and new retail merchandising techniques. Subsequently, she created and launched a new category of children’s holiday decorating products under the Disney Princess and Barbie brands. Collectively, these products generated $20MM+ in retail sales and earned her “Vendor of the Year” recognition from Toys “R” Us.

In 2018, after three years of research and development, Stockton
launched the Formé shoe shaper, a consumer product she
conceived to address women’s desire for enhanced shoe comfort
and improved shoe wardrobe maintenance. An epiphany led to the
process: Stockton was dressing for an evening business event and
noticed to her dismay that the “power pumps” she had chosen to
wear was intolerably tight around the toes. At that moment she glanced over at her husband while he removed old-fashioned wooden shoe trees from his shoes asking why he used them. He replied, “my shoes are always comfortable when I slip them on.” She wanted the same for herself, so she ordered some in an attempt to stretch her own shoes, but the device – designed for the heartier leathers used in men’s footwear – had too much force and ruined her shoes. She realized that women needed a shoe shaper of their own. Today, her unique and patented design gives new life to uncomfortable shoes long relegated to the back of the closet, offering customizable stretching options. It also keeps shoes in perfect shape, not only prolonging wear but also increasing resale value.

Beyond her commercial ventures, Stockton also lends her talent and inspiration to several philanthropic causes, serving on the boards of several charities including, St. Anne’s, an LA-based organization that helps vulnerable children and women rebuild their lives. She is also a member of the UCLA Foundation Board, Member of the UCLA Chancellor’s Oversight Committee for UCLA Technology Development, the Getty Museum’s Conservation Institute Council, and Wake Forest University’s Innovation, Creativity and Entrepreneur Board of Advisors. Stockton was previously on the boards of the Otis College of Art and Design and the Toy Industry Association.

Stockton and her husband Bryan have four children and reside in the Brentwood area of Los Angeles.