When you give birth to your baby you probably are not thinking of that moment as the birth of your business. Yet that is exactly what happened when Meghan Litchfield had her baby and business born at once. Soon after her friend Rachel Richardson joined her to be her partner. Two women found a way to create a business of looking and feeling just right when wearing clothes even after having a baby body to deal with.
RedThread launched in October 2018 as the first women’s apparel brand to deliver custom-fit apparel to your door in one week, from just two photos. Instead of creating the clothing first based on an “average” size, RedThread uses a patent-pending process to create a 3D body model. This process begins with a woman taking two photos with her phone in the comfort of her own home, which are used to create the 3D body model. Shoppers also fill out a “Fit Quiz” to provide additional details about the fit problems they usually have with their clothes and how they wish clothing would fit them. Feedback from the “Fit Quiz” and exact measurements from the 3D body model are combined by a RedThread Fit Analyst to create a custom pattern for each woman. Each piece is then tailor-made in their San Francisco studio and shipped out in just one week.
Trying on pants can really deflate a woman’s confidence and impact her mental health when a certain size doesn’t fit. It is no wonder leggings have become such a hot trend – you don’t have to worry if your waist is one size, your thighs, hips and butts another, everything fits. RedThread is revolutionizing the fashion industry by doing away with sizes and the waste of bulk production replacing them with made-to-order, custom-sized fashion that only requires your smartphone. Instead of hours in a dressing room or dozens of online orders and returns, you can now get tailormade clothing by taking two full-body selfies. Plus, RedThread provides a lifetime fit guarantee in case you want adjustments or your body changes over time.