Photos: Getty Images

New HANAE MORI Style to deliver the basic brand concept of `Graceful、Gorgeous and Stylish’ to today.

Based upon the everlasting theme of the brand, `Elegance’, we added newness in material, silhouette, details and graphics.

Using the butterfly as our icon, we propose new wardrobe focusing on the contemporary women, who work actively in every life scene.

The core customer target is set on the charmingly independent women of today who always keep the womanly elegance in their active business scenes to personal scenes, and ageless women who are individually characteristic and harmonize with other people with a good sense of balance.