MR PORTER, the award-winning online destination for men’s style, is pleased to launch an exclusive high Summer 2017 capsule collection ‘Tod’s X Mr Porter’ with iconic Italian label, TOD’S. The refined collection of footwear and seasonal vacation wear is comprised of 27 pieces and has been designed by TOD’S Menswear Creative Director, Mr. Andrea Incontri.
The collection is rooted in the brand’s renowned leather Gommino – TOD’S quintessential driving shoe and vacation essential – and stems into an all-encompassing, summertime capsule of ready-to-wear pieces that encapsulate the MR PORTER and TOD’S man. The collection consists of a relaxed and effortlessly stylish color palette of bright blues, reds, and whites across a range of ready-to-wear, accessories and shoes. Key pieces in the collection include an updated version of the Gommino in a variety of colors; timeless and luxurious suede bomber jackets in various shades of blue; a beautifully crafted suede leather tote with rubber pebble detailing at the edges; and a range of printed swim shorts with coordinating statement camp collar shirts, reminiscent of a 1950’s pool party in Italy.
The exclusive collection launched globally on MR PORTER on the 13th June 2017 followed by a dedicated story on the capsule in the Italian Issue of The Journal on the 15th June. To mark the launch, MR PORTER and TOD’S will also celebrate the collection with a co-hosted poolside reception at the famous Villa Necchi Campiglio during the Milan men’s week shows.
“Since launching the TOD’S ready-to-wear business in 2015, we have wanted to work on an exclusive collection to celebrate the brand’s Italian roots and give our customer a collection which exudes the Mediterranean summertime, which Andrea has done so wonderfully. TOD’S is one of the most time-honoured luxury houses, and we’re thrilled to be continuing this great partnership, giving our global customer base something special which they can’t find anywhere else.” – Fiona Firth, Buying Director at MR PORTER
“It’s exciting to collaborate once more with MR PORTER to create this special TOD’S capsule collection. Unparalleled in the market, MR PORTER is a global platform featuring the most interesting of the best in each category for the man who is already knowledgeable and confident in his opinions. With a common thread in brands, drawing together fine quality, craftsmanship, and creativity, MR PORTER has the confidence of their already exceptionally savvy clients to venture beyond their norm – the TOD’S man as such both now and future.” – Andrea Incontri, Menswear Creative Director at TOD’S