NEW YORK, April 2, 2014 /PRNewswire/ — Music plays a significant role in most fashion shows, so NYC based music services agency ACTIVAIRE, reached out to all of the designers who participated in the most recent NYFW in order to compile the NEW YORK FASHION WEEK Fall/Winter 2014 MUSIC TREND REPORT.
The Music Trend Report is a “must-read” for music and fashion enthusiasts. The report details tracks, artists, and music supervisors from over 40 shows. The report also features direct quotes from several designers and music supervisors. This provides an insightful view into the relationship between the two arts.
A mix of established and burgeoning fashion designers are represented, including:
Adam Selman, Araks, Calla, CG, Costello Tagliapietra, Cynthia Rowley, Diesel Black Gold, Jonathan Simkhai, Hache, Katie Gallagher, Lacoste, Libertine, Mark And Estel, Nonoo…
“Music is the most important element of a show after the clothes, music can transform dull clothing into something more exciting and turn exciting clothing into a somber mess. I always give our musical choices great consideration, and take a great deal of time pairing the music to my emotion of the show. It is really such an emotional thing. I always love the idea of choosing something very upbeat for the finale, in that I like to have people leave the show feeling more upbeat and excited than they were coming in.”
–Johnson Hartig (designer of LIBERTINE)
“Spell’s Rosemary’s Baby has an ethereal, haunted sound which reminded me of exactly what I was looking for to create an atmosphere for people walking around in an abandoned amusement park (the primary inspiration for the FW14 collection, titled “Wonderworld”). I love Rose Mcdowall’s voice and her singing a lullaby sounded like a perfect fit for the initial walk. For here, the sound speeds up a bit and we closed the show a techno track by Fishermen which made the atmosphere move into a more traditional runway setting, upbeat and a strong finish.”
–Katie Gallagher (designer)
“Music is a time portal. The theme of my show was about how life experiences affect who we become – an amalgamation of culture, dreams, heartbreak, etc. The songs used were intended to transport the audience of the 90s – anthems of youth, of change.”
–Brandon Sun (designer)
Report link: http://activaire.com/box/Activaire_Music_Trends_FW2014.pdf
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