Photos: Justin Goff/GoffPhotos.com

At the BRIT Awards 2015 in London, Taylor Swift choose to wear a Roberto Cavalli Atelier gown. She has seriously turned up the heat on her style game.

From the front, this sleeveless gown seemed quite demure. It is made of black silk cady with a decollete on the back in silk tulle, embroidered with a red lacquered dragon made of baguette crystals, beads, sequins and silk threads, to create an effect of reptile scales in 3D.

The look has maximum impact while still possessing an elegant feminine appeal.