International designer, Taoray Wang is launching her first namesake collection for Spring 2015 in New York City at Mercedes-Benz Fashion Week, the global crossroads where fashion meets business and lifestyle. Her selection of New York City is a testament to the importance of the American fashion market to China. Taoray merges Asian culture with European influences, resulting in unique, elegant designs with global appeal.
Taoray’s debut collection for Spring 2015 emphasizes the style and power of successful women in all walks of life. It pairs that with a soft artistic message inspired by the movie Black Swan and ballet of the same name. The designer explains, “I respect and appreciate how difficult it is for busy women to excel in today’s fast-paced environment. My clean, simple and elegant designs express the innate sense of sophistication one notices with powerful women such as my muse Natalie Portman.”
Taoray Wang, one of the most established and successful women’s designers in China travels between company headquarters in Shanghai and design studio in London. A descendant of the Qing Dynasty, she attended Tokyo Mode Japan where she received five international fashion designer awards. Taoray then worked for Junko Koshino, one of Japan’s top fashion designers as first assistant designer, quickly advancing to Senior Designer. Upon moving to London, Taoray was introduced to a European sensibility of design, a new world of luxury fabrications and old-world production facilities. She eventually returned to Shanghai to become Design Director of broadcast:bo, part of the Ribo Fashion Group, Taoray rose to Managing Director and grew that business to over 2.3 billion RMB with almost 800 stores in mainland China. She is a Board member of Shanghai Ribo Fashion Group.
With this extensive and very credible fashion background, Taoray Wang’s high-end luxury women’s collection promises to be a highly anticipated and welcomed entry to the International fashion market.