It was a night of beauty ,fashion and entertainment and perfectly sweet, like sugar.
If you missed the Sugar Art and Fashion show this time, don’t be sad, Sugar Does America 3 will be here next year. This year being the second time on National tour and taking the country by storm with their wild, edgy, and innovative production in search of the freshest emerging and underground female talent with the month of February being hosted in San Francisco!!!
Friday, February 22nd, Sugar rocked and shocked at San Francisco’s Project One! This is such an exciting event and I was there to witness. All the hair and make-up were done by AVEDA Beauty students inside Project One where the show was about to happen. The models and artists were merging together little by little while the Sugar Art crew was decorating Project One with beautiful and contemporary art.
The Sugar Art and Fashion Show is a night of collective artistry that supports emerging and underground female talent and they also do co-ed productions occasionally. Gathering different genres of artists from music, fashion, photography, fine and graffiti art into one venue. Sugar gives emerging talent an opportunity to showcase their art, network with other artists and industry professionals, obtain media coverage, create brand awareness, and the ability to profit from their work in an innovative and edgy environment.
The night began at 8pm with an artist and photography showcase featuring 15 of S.F’s emerging artists and photographers, followed by a fashion show featuring 10 emerging and underground local fashion and accessory designers which were Chocolate Bunny Clothing ,Nandi Shange, Sutter Larkin, Beloved by Michi Gimeno, Adelyn, Princess Punk, and Bows By Lavae. The Sugar remained there sex appeal and the night was full of fun and outlandish surprises.
All the models were on a mission. They were competing for a chance to win a contract with the Sugar Does America’s Sponsors & Partners who were all present . Tinsel Tokyo Magazine (www.tinseltokyo.com), Rockeresque Beauty (www.rockeresque.com), Prysm Magazine (www.prysmmagazine.com), Midnight Muse Magazine (www.midnightmusemag.com), That’s My Word, T.I.T.S (www.twointheshirt.com) offered for the model winner of the night beauty products, appearance on their magazine and probably contract too with one of them. BAYFashion Magazine was the official magazine sponsor for the event.
DJ Umami was on the ones and twos to help create that party vibe, and a live musical performances by local talent. The venue was full of event photographers, interactive photo booths, who will be filming for the Mad Girl Diaries: Sugar Does America documentary and reality series. Surprises to come!!!
People came from all over the Bay Area and showed their love to the underground and experienced the magic, while supporting the very talented women of San Francisco’s art, fashion, and music scene. Guests were by the bar enjoying the art while dancing and sipping a nice drink from their full service bar. And the combination of a runway, arts and craft all over the place made the night unforgettable.
I was invited by the casting director Krystle Monahan who I was pleased to meet and talk to about the show in details. It was undoubtedly a tremendous, empowering event, for a great cause: ART!
Special thanks to the Artists & Photographers:
World Photos by Paola (www.worldphotosbypaola.blogspot.com)
June and Deer (www.leabrennan.com)
Brenna DeBartolo Photography (www.facebook.com/BrennaDeBartolo)
Nqobani (Inky) Shange (www.thestonekeeper.com)
Riccelle Huffaker (www.riccellehuffaker.com)
Kate Cleaves (www.katecleaves.com)
Sky Bird Photography (http://www.etsy.com/shop/SkyBirdPhotography)
Elena Rokas Designs (www.elenarokas.com)
Oakland Magpie (www.etsy.com/shop/OaklandMagpie)
Free Feathers Photography and Jewelry (www.freefeathers.tumblr.com)
Salty Brains (www.thesaltybrain.com)
Jessie Janine Gallery (www.facebook.com/jessiejaninegallery)
Coco-Chanel Morton (www.cocochanelis.com)
Sara Benjamins (www.sophiebenjamins.com)
Stephanie Dere (www.stephsketch.blogspot.com)
Ocean Artifacts (www.lisajablonski.com or www.etsy.com/shop/Oceanartifacts)