Sanrio & BoxLunch to Celebrate Launch of hello sanrio Collection

Sanrio, the global lifestyle brand best known for beloved pop icon, Hello Kitty, and specialty retailer BoxLunch are excited to partner on the launch of the new hello sanrio collection.  The colorful hello sanrio capsule collection will make its debut at BoxLunchretail stores starting December 8th.

To celebrate the launch, Sanrio & BoxLunch will host in-store consumer events at their pop-up store on Powell Street in San Francisco on Friday, December 9th & Saturday, December 10th.  The events will offer BoxLunch guests a first look at the ‘kawaii’ collection, along with photo opps with various Sanrio characters, special gifts with purchase and free hello sanrio crowns. A designer from Sanrio’s Tokyo headquarters will also be on site from 11am-4pm each day to hand draw personalized character artwork for customers with purchases over $150.  In addition, L.A. based artist and Youtube phenom That Poppy, who is the face of the new collection, will be on hand for a meet & greet with fans on Friday.

BoxLunch joins select Sanrio stores & to carry the exclusive hello sanrio offering – which includes fashion apparel, lifestyle accessories and signature Sanrio items. Lively graphics & patterns highlight the hello sanrio collection, featuring character rich prints that bring the world of hello sanrio to life. Hello Kitty, Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin, Gudetama, Little Twin Stars and Pochacco join together on patterns and prints in this initial capsule.

In addition to the events in San Francisco, BoxLunch will host a second hello sanrio launch event on Saturday, December 17th at the Irvine Spectrum Center, in Irvine, CA.  The BoxLunch retail stores feature a curated collection of pop culture-themed apparel, accessories, home & gift items and will carry select items within the hello sanrio collection.


About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit / and

About BoxLunch
BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates 44 stores throughout the US. For more information please visit our e-commerce website at, find us on Facebook or follow us on Twitter and Instagram.