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December 9, 2014, Macau-China – Spain’s leading jewelry designer and manufacturer Carrera y Carrera celebrated the grand opening of its new boutique in Macau. This is Carrera y Carrera’s first boutique in the greater China region and marks an important milestone for the brand as it expands its market presence in Asia. CEO Ms. Svetlana Kupriyanova and Mr. Manuel Carrera, who is a fourth-generation descendant of the founding brand’s family, both graced the event with their presence as the brand celebrated this momentous occasion.
The boutique is strategically located within the luxurious MGM Macau, adjacent to One Central, a huge shopping and leisure centre. Instead of using the traditional red themed interior design, characteristic of Carrera y Carrera’s boutiques, the new Macau boutique employed a stimulating and fresh white décor. Upon entering the boutique, one is immediately charmed by a huge poster prominently positioned that tells the story of a Spanish girl’s passion for jewelry. The strong visual contrast of the vibrant poster against the white surroundings mirrors the passion of Spanish, creating an enchanting welcome to the mystifying and extraordinary world of fine jewelry and art. Carrera y Carrera prides itself on the exquisite craftsmanship of its artisans, and each piece of jewelry sparkles with a unique spirit and character.
“We have chosen Macau for Carrera y Carrera’s first boutique in the Greater China region due to its status as an international tourist destination,” remarked Ms. Svetlana Kupriyanova, went on to say ,“Not only will our boutique in Macau attract patrons from Hong Kong and Macau, it will also serve as a stage to showcase our brand to international visitors, especially consumers from mainland China. We are confident that it will be a good base from which to enter the Chinese market.”
For the benefit of customers from China, the Macau boutique showcases all of Carrera y Carrera’s past creations, including the 2014 newly launched Love and Seda Imperial collections; the Bestiario collection (a tribute to the brand’s origins); the Círculos de Fuego collection, influenced by the Chinese dragon; and the Ruedo collection inspired by Spanish bullfights. Each series reflects a uniquely aesthetic style.
“Gold and precious metals have always been Carrera y Carrera’s most important creative elements,” expressed brand founder Mr. Manuel Carrera, who went on to stress that “the high malleability of metals is an endless source of inspiration for me and my creative team, and I have always insisted that we can only create the distinctive Carrera y Carrera style through constant innovations and by overturning traditions. Based on this belief, we combined gold engraving techniques with matte processing, inlaid precious stone polishing with other techniques, and created remarkable masterpieces that have earned global recognition. My goal, as always, is for our products to embody innovative styles, unique characters and universal appeal.”