The RealReal Expansion Supports Hyper Growth of Fine Jewelry and Watch Category

SAN FRANCISCO, CA. May 17, 2016 — The RealReal, the leader in authenticated luxury consignment, today announced the opening of its fourth fine Jewelry and watch valuation office, located in the company’s headquarter city of San Francisco. The fine jewelry and watch category is the company’s fastest growing category and after a successful pilot in New York City last August, The RealReal has scaled the valuation offices to Los Angeles, Chicago and now San Francisco. The valuation offices are a core part of The RealReal’s business and align with its mission of offering people a trusted, frictionless, and personal way to sell their luxury goods.

During the free valuation appointments, The RealReal’s team of graduate gemologists and watch experts assess clients’ items with no obligation to consign and immediately provide them with a valuation document stating the items’ resale value on The People who consign jewelry and watches with The RealReal make up to 2 times more than selling their items through other channels.

“The success and expansion of our valuation offices is the direct result of an effective principle that The RealReal continues to stand by, which is to provide luxury consumers with a trusted, personal way to sell their luxury goods with a model focused 100% on transparency and authentication,” said The RealReal CEO and Founder Julie Wainwright.

“In creating our valuation offices, our mission was to fill a gap that existed in the fine jewelry and watch market at the time. There was no easy way for consumers to get accurate and transparent pricing of their fine jewelry and watches. After a successful launch in New York City, we saw the huge appetite that existed for this type of service and are thrilled to expand it to major cities across the country, including our headquarter city of San Francisco. Given the demographic of this area, we’re confident consumers will find it highly valuable.”

The San Francisco office will be open Monday through Friday from 10am – 6pm and by appointment only. Appointments can be made by, calling (844) 818-REAL or emailing

About The RealReal
The RealReal provides the largest selection of authenticated luxury items including men’s and women’s fashion, fine jewelry & watches, and fine art & home. Consignors earn 60-70% of the sale price and items sell quickly. Its free in-home pickup service is available in 20+ major cities across the US. The fine jewelry & watch valuation offices in select cities offer people free valuations on their pieces from the company’s professional gemologists. To learn more about The RealReal, visit