Parisian Chic With a Little New York Street – REVOLVE Picks Up Effortlessly Cool Looks From IRO. JEANS

Los Angeles, CA (PRWEB) February 27, 2014

February 2014 – New to REVOLVE is Paris based clothing brand IRO. JEANS. Drawing inspiration from their main line IRO, the new division offers a laid-back and “more accessible line of pieces with the same street style and modern vibe,” say founders Arik and Laurent Bitton.

The two brothers started IRO in 2005, influenced by the fashionable women in their lives. The Bittons wanted to create clothing that presented a fresh take on fashion by combining luxury fabrics with edgy touches. Paying attention to the smallest detail, each piece is carefully crafted with the same precision seen in the original IRO line.

After the success of IRO, the Bittons wanted to expand further and created IRO. JEANS, with the goal of conveying the same quality lifestyle at an attainable price. REVOLVE Divisional Merchandise Manager Lauren Yerkes says, “It’s exciting to see the company launch something new, the fabric and washed are beautiful and you are sure to find the best quality pieces.”

IRO. Jeans is the perfect addition to your spring and summer wardrobe. From strategically ripped denim in classic whites and washed out blues, to basic burnout tees with distressed accents.

Check out the IRO. JEANS Spotlight and shop the new collection now on REVOLVE.


REVOLVE is the virtual home for an unrivaled collection of over 500 of the world’s most-coveted established and emerging brands in women’s and men’s designer apparel, shoes and accessories. Providing the highest quality online and mobile shopping experience, serving the style-savvy consumer with impeccable customer service and amenities, where customer satisfaction always comes first. Based in Los Angeles, REVOLVE’s aesthetic is deeply rooted in the Southern California lifestyle from which it was founded, where a savvy view of fashion and fun-loving attitude are infused into the entire REVOLVE experience – through the way REVOLVE styles, speaks and socializes.