rag & bone Conceptual Brand Exhibition During New York Fashion Week

rag & bone staged a four-day exhibition in Manhattan’s Meatpacking District in honor of the brand’s 15th anniversary and Fall/Winter 2017 collection. The exhibit, which was curated by Lou Stoppard, takes a closer look at the imagery, film, and music that have come to define the brand’s voice. The body of work further highlighted rag & bone’s innovative approach to content creation and its history of partnering with some of the world’s top photographers, filmmakers, musicians, and artists.

In lieu of the traditional fashion show, the brand’s FW17 collection is showcased through a series of new portraits taken by longtime collaborator Glen Luchford along with Frank Lebon. More than 60 people were shot over the course of two days; Luchford shot on a massive 20×24 Polaroid, one of the largest cameras in history and of which only eight still remain in the world, while Lebon shot on film and then layered onto collages. The eclectic cast was chosen for their contributions to rag & bone’s story thus far as well as those who inspire the brand. A range of individuals were included, from the brand’s very first employee through to Korean creative director, Irene Kim.

“rag & bone has always been about authenticity and uniqueness, and that commitment extends beyond the clothes we make. For the FW17 season we wanted to thank those who have furthered our story and who we deeply admire. This was about a milestone for the brand and looking to a future in which we continue to push boundaries and honor the individual.” – Marcus Wainwright, rag & bone CEO, Founder and Creative Director

The subjects of the portraits include Mikhail Baryshnikov, Carmelo Anthony, Keri Russell, Georgia Fowler, Phoebe Colling James, Lil Buck, Tali Lennox, Kozue Akimoto, Leandra Medine, Arsun and Gray Sorrenti, Joan Smalls, Lottie Moss, Amber Valletta, Andrew Rosen and Steven Kolb, amongst many others.

“rag & bone has always challenged typical understandings of the fashion campaign, bucking trends when it comes to format, medium and style. They’ve questioned everything from the established
calendar of the campaign release to the traditional power balance between photographer and subject. Their imagery is so on point and clear in terms of message but then somehow also so varied and surprising, thanks in part to the amazing cast of characters who have been featured.” – Lou Stoppard

The exhibit kicked off New York Fashion Week with a private event on February 9th, after which was open to the public on Friday, February 10th through Sunday, February 12th.

Photos Courtesy of Rag & Bone