(San Francisco, October 10, 2014 ) Repairing Is Caring! Swedish beacons of organic denim and sustainable practices Nudie Jeans, next weekend bring a pop-up Denim Repair Shop exclusively to Nordstrom, San Francisco. Believing ‘throwaway’ and ‘jeans’ do not belong in the same sentence together, Nudie launches its award-winning ‘Repair Reuse Reduce’ campaign, where San Francisco locals can bring their well-loved, worn-and-torn Nudie Jeans for free repairs* by Phil Rodriguez, Nudie’s resident North American denim specialist, giving new life to those old Nudies! The Repair Shop will operate from Saturday 18 – Sunday 19 October, and will also offer customers free hemming on all Nudie purchases for this limited time only. An added bonus for this weekend only, all Nudie purchases will receive an exclusive gift!
Additionally, the ‘Reduce’ aspect of the campaign will be running in full effect, allowing customers to trade in any old, unwanted Nudie denim for a 20% discount of a new full priced Nudie denim purchase. Proving there is still life in those cotton fibers, traded in denim is either expertly restored and sold in Nudie’s stores, or collected for reuse in innovative projects – an innovative past example included a limited edition capsule of Recycled Rag Rugs, and there are further nifty launched penned for Spring 2015. ‘Repair Reuse Reduce’ won the Swedish eco-award “Bra Miljöval”/ “Good Environmental Choice” in 2011 for their second hand jeans, giving testament to Nudie’s belief there is still life in those old jeans yet.
Nudie Jeans offers free repairs and alterations on all Nudie Jeans as standard in its 20 global concept store as standard. Nordstrom is the first pop-up Repair Shop celebrated in San Francisco, following in the footsteps of Liberty and Selfridges, London.
The Nudie Jeans Repair Shop will be active Saturday October 18, 12-7pm, Sunday 19, 12-5pm
Nordstrom, 865 Market Street, San Francisco, CA 94103
* Repairs are offered free on a first come first served basis, only on Nudie Jeans. Repair jobs will only be carried out if repair specialist is able to perform during active hours.
ABOUT NUDIE JEANS / THE NAKED TRUTH ABOUT DENIM
Founded in 2001 in Gothenburg, Sweden, Nudie Jeans has grown to be a leader in sustainable and organic denim production, providing unrivaled collections showcasing the best of understated Swedish design.
WE LOVE JEANS, a passion we share with anyone who mourns a worn-out pair like the passing of a close friend. No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin.
Jeans share the same soul and attitude found in the rock’n’roll scene – they’re both part of the same culture.
Nudie Jeans will always stay true to jeans. We’re not looking for fly-by-night fads; our inspiration is found far from the world of glamour and catwalks.
We don’t just offer jeans. We offer a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.