Atlantic City, NJ – September 16, 2013 – Nina Davuluri, the newly crowned Miss America, made her first
public appearance this morning at Atlantic City’s famed Boardwalk. Following last evening’s results, the crowned winner steps out looking radiant and reenergized in R.E.I.G.N., an exclusive skincare and cosmetics line.
Among Davuluri’s favorite products from the line are the Glazing Dual Lip Gloss. The R.E.I.G.N. collection, which debuted earlier this month at the limited-time Miss America Pop-Up Shop in Atlantic City, is a collaboration between Joshua Brands, persified beauty manufacturers, and Miss America Properties, the organization’s partnership arm. All products are proudly made in America.
The cosmetic line includes must-have products such as Galor-ious Lashes Mascara, Blooming Glow Blusher, and Sheer Perfection Pressed Powder. In an homage to the State Titleholders who competed for the Crown, Lasting Luxe Lipsticks are offered in luscious tints using actual ingredients from many State Flowers: Apple Blossom Red, Pink Prairie Rose and Coral Azalea, to name a few.
The price point of R.E.I.G.N. ranges from $12 to $60. The cosmetics line is now available for sale through www.reign-beauty.com and will hit masstige-level retailers in spring of 2014.
About Joshua Brands
Launched in 2013, Joshua Brands is a persified beauty company that licenses, manufactures, and markets premium quality skincare products, cosmetics, and fragrances. Focused on healthful living, the company formulates it products with the health and wellness of the end consumer in mind. Joshua Brands works with organizations such as the Miss American Organization to provide branded grant and support programs designed to inspire people across the nation. Through R.E.I.G.N., the company is also the Miss America 2014 cosmetics sponsor. Additional information and products are available at www.reign-beauty.com.
About Miss America Organization
As the world’s largest provider of scholarship assistance for young women and one of the nation’s leading achievement programs, the Miss America Organization last year made available more than $45 million in scholarship assistance. The Miss America Organization provides young women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of nationwide community-based programs. Additional information about the Miss America Organization can be found at www.MissAmerica.org
About Miss America Properties
Miss America Properties (www.missamericaproperties.com) is a partnership between Infinity Lifestyle Brands, LLC (www.infinity-group.com) and Hilco Brands, (www.hilcobrands.com), two well established strategic branding organizations. Miss America Properties is focused on developing the Miss America brand through strategic marketing and PR opportunities, and licensing and sponsorship partnerships. For more information, firstname.lastname@example.org.