Kinfolk Forms Brand New Partnership and Presents a Special Jersey In Collaboration with Kappa
On May 25, 2017, notorious lifestyle and contemporary menswear brand Kinfolk is set to launch a special jersey in collaboration with the Italian authentic sportswear brand Kappa. Made of 100% polyester and available in a traditional black & white striped colorway, this collaborative item will be exclusively available for purchase online at kinfolklive.com and at their flagship store located on 94 Wythe in Williamsburg.
Reflecting on this collaboration, Jey Perie, the Creative Director of Kinfolk, highlights his personal ties with Kappa’s brand aesthetic: “Kappa is a very important brand for me since I grew up with it in Southern Europe watching football throughout the 90s. The jersey that I’ve designed for Kappa carries vintage and retro-inspired influences from the Juventus Kappa heritage era, since I’ve always admired the simplicity of the black & white pattern. This design matches Kinfolk’s ethos perfectly and I’m excited to have worked with Kappa on this collaborative piece.”
A source of inspiration for this collaboration, the Juventus Kappa heritage era refers to the retro black and white jersey that the Juventus Football Club of Turin, Italy wore when they won the league title in 1997. This jersey revolutionized the sports world and fashion industry as it sparked an instant obsession with the youth culture. Paying homage to this specific moment in style and sports, Kinfolk’s collaborative design with Kappa signifies the harmonious intersection of character and culture –ultimately showcasing Kinfolk’s signature sensibilities and world-class style by way of its apparel collaborations.
Founded in 2008, Kinfolk is seeking to expand its Wythe corridor in Williamsburg to other brick-and-mortar markets across the globe. Born as a collective from New York, Los Angeles and Tokyo, Kinfolk initiatives grow from the range of locations the brand has established: the communal design studio in Brooklyn’s Williamsburg, Kinfolk 90; their culinary and cocktail nightspot in Tokyo, Kinfolk Lounge; the bar and cocktail club that has grown into a multiuse creative space, Kinfolk 94; and, of course, The Kinfolk Store that has become one of New York City’s most notable menswear boutiques.
Kappa is an authentic Italian sportswear brand. With partnerships with the English Premier League, Spain’s La Liga, andItalian Calcio, Kappa provides quality products that go through rigorous standards of production. The brand’s legacy in the football and soccer leagues carry Kappa into the modern day as a resurgence in sportswear popularity dominates the fashion industry. Kappa continues to work with numerous athletes and several active influencers in over 100 countries; its exciting jersey collaboration with Kinfolk is just one of the many exciting partnerships to take place this summer with more to come in the forthcoming seasons