MyRunway app: The new smart way to shop!

Powered by the genius technology of SAP, MyRunway, claims to offer consumers the ultimate shopping experience.

MyRunway hosted a stimulating discussion as part of the First Thursday Silicon Valley Marketing Professionals event at the Art Institute of San Francisco on Thursday August 15th with a dynamic panel of retail experts, fashionistas, and techies. Panelists included America’s Next Top Model’s Naima Mora and America’s Tweetheart, Sarah Austin of Pop17. Stephanie Rahlfs – Owner, Stiletto Jungles Enterprises, Layla Sabourian – Founder of First Thursday Silicon Valley Marketing Professionals Meet up and Sr. Product Marketing Manager at SAP, Li Gong – VP of Product & Head of My Runway, SAP AppHaus, and Paul Friedland – Director of Marketing, Levi Strauss & Co.Speakers discussed the success factors where fashion and technology meet and form a socially inspiring shopping environment for the consumer.

Success behind a fashion app is defined by the value-added technology behind the app and the depth and quality of the shopping environment. MyRunway’s success factors were defined by the ability for shoppers to start conversations with friends based on their outfit picks, pinpoint and find something based on their geographic location and find the hottest discounts. Now that’s what you call a smart way to shop chic. Any fashion related event certainly isn’t complete without a fashion show… Following the discussion, there was a fashion show showcasing local talents and designers. All the designs showcased were available for purchase on the MyRunway app, showing again how easy and convenient it is to find your chicest look with just a few clicks.

The future is in technology and the future of fashion is held in the hands of the fashionistas. To download MyRunway, visit the iTunes App Store or Google Play and start shopping smart…and chic!