Lysse Launches Inaugural Ready To Wear Collection

Performance Fashion Collection Combines Innovative Designs + Custom Fabrics + Tailored Fit with the Comfort of Activewear
Collection Features Patent Pending Design Elements and Introduces “BackBeautiful” Designs

NEW YORK, March 27, 2014 /PRNewswire/ — Lysse, the brand best known for fashion leggings, today announced that it is launching its first full collection of women’s ready-to-wear for Fall 2014. Lysse has created a collection that combines the comfort of knits with custom performance fabrics, innovative designs and expert tailoring for a fit that feels like yoga wear but looks couture. Now a woman can dress to look and feel fantastic without compromises.

The Lysse fall line adds dresses, tops, pants, jackets and skirts to an expanded leggings assortment. The fabrics include the Lysse signature stretch ponte and twill fabrics as well as vegan “leather”. The line also features the debut of ‘BackBeautiful’ tops and dresses, a patent-pending design in which a custom yogawear fabric has been sewn as lining inside soft modal fabrics.  With BackBeautiful designs women get soft luxury knitwear with no bra lines and a perfect silhouette.

The Lysse fall collection is designed to suit the lifestyle of today’s woman who demands style and comfort whether she’s at work, out for dinner, or a night on the town.  Each of these essential pieces can be worn in a coordinated look or a versatile mix and match combination.  The pieces come in a rich palette of jewel tones, neutrals and sophisticated patterns, and all are washable for easy care.  Unique Lysse design elements include:

  • Innovative Design – Lysse has created an entire line of performance fashion that gives a comfortable, flattering fit without the need for shapewear.  Patent pending design elements like hidden panels gently smooth to flatter every woman and every shape giving them confidence without sacrificing comfort.   At the same time, Lysse incorporates contemporary styling and details so the looks are modern and polished.
  • Custom Fabrics – Lysse’s fall collection features beautiful custom fabrics with unique features such as unparalleled suppleness, four way stretch and washable vegan leather.
  • Tailored Fit – Each piece in the collection is expertly tailored for what feels like a custom fit incorporating the cut, quality and finish of high design.  Sleeve lengths, necklines and back seams are designed to flatter and smooth a woman’s silhouette.

“Until now, women have had to choose between looking good and feeling good. With our new collection of performance fashion, Lysse has come up with just the solution,” said Juliana Prather, President of Lysse.  “Lysse’s design approach to performance fashion is to bring what we all love about snug and secure activewear and infuse that feeling into fashion knits and luxuriously soft dressing pieces.  We’ve designed the Lysse collection from the inside out, layering trend and fashion on top of form and function to give women a flattering and comfortable way to dress in styles that make them look and feel beautiful and confident.  We are known for our chic vegan leathers and fashion prints in great fitting leggings, and we wanted to expand on our line in a way to complete her wardrobe.” 

Lysse’s performance fashion seeks to capitalize on a rapidly emerging market category for comfortable, high fashion clothing that combines the comfort and high performance attributes of athletic wear with luxury fabrics, high fashion tailoring and attention to detail. With Lysse’s innovative, custom fabrics, women get the comfort of their favorite activewear plus the added benefits such as smoothing, ease of movement, shaping, wicking, rich colors and above all comfort – style that performs for women.

Ms. Prather added: “Confidence is about comfort, not size. This collection represents what we believe is a sea of change in what women want from their wardrobe – pieces that make them look as good as they feel.  We know we feel sexy at any size when our favorite clothes fit and flatter us.”

Additional Details about the Lysse Fall 2014 Collection
Retails $60-$188

Dresses and Jackets $148-$188; BackBeautiful tops $ 78-98; leggings, pants and vegan leather leggings $60-$108; skirts $88-98. The first BackBeautiful dress debuts June 1 in stores and online; the full fall line rolls out between June and September 2014.

About Lysse

Lysse is whole new way to dress for the woman who wants stylish fashion that looks great and feels fantastic.  Lysse’s performance fashion combines the comfort and fit of activewear with fashion knits and luxuriously soft dressing pieces to create stunning looks that gently smooth and flatter a woman’s figure without shapewear. It all started with our popular legging, and now we offer beautifully designed dresses, tops, pants, jackets and more in gorgeous custom fabrics with all the detail of high fashion for a range of stylish looks.  Lysse is a company by women for women, so we design our clothing to flatter and fit every woman and every shape. Now a woman can dress to look and feel fantastic without compromises.

Founded in late 2009, Lysse is sold in over 2,000 better specialty retailers in North America, Canada, Australia and Europe in addition to Nordstrom, Bloomingdales, Dillards, Lord and Taylor and others. In 2012, Lysse partnered with Indianapolis based E&A Companies (www.ea-companies.com) to help accelerate growth of the brand. To learn more about Lysse, please visit us at www.lysse.com.

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David Press
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Jill Blau
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