PSYCHE, Malan Breton Spring/Summer 2017 LFW Runway
Men’s and Women’s Collections

Malan Breton showcased Spring/Summer 2017 men’s and women’s ready-to-wear collections on September 18th at 19:30at the Freemason’s hall during London Fashion Week. This season, the designer is inspired by the myth of Psyche, and the fables of the butterfly, the butterfly plays a significant part in Taiwanese indigenous culture. The collections represent a new romantic element that is enhanced by beadwork, printed silk organzas, and fusings of denim, silk, and other fibers that exude innovation and deliverance, and use his synonymous west meets east inspiration. Malan Breton incorporates these principals while maintaining highly wearable pieces that contain influence from sportswear to couture elements. Delivering a dynamic performance and overall vision for Spring/Summer 2017. The collection will feature a shoe collaboration with Michela Rigucci for women, and a new collection of Malan Breton luxury leather handbags and luggage. Buyers and retail representative guests of the show will have the opportunity to purchase the collection right off the catwalk using the Markable Application. Video and production elements created by Cinemalan Productions, and music by Gabriel Yared.

This season, Malan goes back to his bespoke menswear roots at a famous British Heritage line to create options for women, keeping with his strong concept of incorporating Taiwanese fabrication, and indigenous techniques.

ABOUT MALAN BRETON

Originating from Taipei, Taiwan. Malan Breton, the designer, founded Malan Breton® collection in 2005, following his training at Turnbull & Asser, and Scaasi. Malan Breton® HOMME in 2010, Malan Breton® Bridal, Underwear, and Cosmetic lines for 2016. The Malan Breton® collection is shown each season at New York Fashion Week, also being presented in New York, Taiwan, China, France, and London to retailers. Breton has been designing since the age of eleven, and is known for his signature detailing, his ethereal gowns, and simple shift dresses. For men he is known for his sharply tailored suits, use of color, and impeccable fabrics. The collections can be found at department stores, and specialty boutiques around the globe, Breton is also a master of the made to measure suit, and has a steadfast following of businessmen, celebrities, politicians, and royals globally.

Malan Breton® is the recipient of the 2016 FGI “Rising Star” award in Menswear, the 2015 European Fashion Council’s “Eirene” award, the 2015, and 2016 Taiwan Tourism Award for contributions in fashion, and media. In 2011 Malan Breton® and NBC Universal were a nominee for the WGSN Global Fashion Award in 2011 for Outstanding collaboration. Malan Breton’s collections have appeared on the world’s brightest stars, and most elite red carpets.

Fashion Show Credits:
Hair by Label M led by Jon Wildson using Toni & Guy
Makeup by Lan Nguyen using Kryolan
Men’s Shoes by Puma
Women’s Shoes by Michela Rigucci
Jewelry by Jade Chiu
Producers Fashion Scout