Plus size brand Lane Bryant released super sexy lingeries campaign, and it is completely changing the plus size conversation as well as redefining the term “SEXY”. The ad which is part of #ImNoAngel campaign features model Ashley Graham, Candice Huffine, Justine Legault, Elly Mayday, Marquita Pring, and Victoria Lee. The video which coincided the print campaign, starring the same models, highlights Lane Bryant’s new lingerie ‘Cacique’, but also showcase the brand’s method to diversity and inclusion.
“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.
If you are wondering if the #ImNoAngel has anything to do with not being a Victoria’s Secret Angel. Well, maybe! As you know Victoria’s Secret has been publicly scrutinized for its failure to show more relatable body type and advertising the perfect body campaign.