Lady Gaga wears a one of a kind Million Dollar Hat designed by Gladys Tamez Millinery in collaboration with Swarovski for the Victoria’s Secret Fashion Show performance of John Wayne.

The first ever Swarovski draped Million Dollar hat designed exclusively by famed milliner Gladys Tamez for Lady Gaga’s Victoria’s Secret Performance is an homage to the million dollar fantasy bra. The hat was designed exclusively for Lady Gaga by go to milliner Gladys Tamez in collaboration with Swarovski for the November 30th performance in Paris, France airing on CBS December 5th, 10/9central. The Victoria’s Secret Fashion show is the world’s most-watched fashion show and will be televised in more than 190 countries.

The Million Dollar hat is embellished with 45,700 Swarovski crystals. The hat took 300 hours of labor by 10 craftspeople, it has 60 strands of crystals with each strand containing an average of 750 crystal beads, for a total of 45,000 crystal beads. The crown and brim were adorned with an additional 700 jet black crystals.

Gaga wore the hat during the performance of her song John Wayne. As part of the choreography she took the hat from her personal Gladys Tamez Millinery leather hat travel case that was strategically placed on the stage by a gaggle of Victoria’s Secret Angels. She paired the hat with a new Saint Laurent jumpsuit designed by Anthony Vaccarello.

Valued at an extravagant one million dollars the Swarovski draped hat was inspired by the Million Reasons songstress and her new album Joanne as well as the Grammy award winner herself. The look is Bob Mackie meets Gypsy Rose Lee. The glimmering pinpoints of light on the black felt background of the hat represent optimism and hope and the importance of being true to oneself.

The now iconic custom pink hat as seen on the cover of Lady Gaga’s critically acclaimed album “Joanne” is also a Gladys Tamez creation. Gladys Tamez has made all of Lady Gaga’s millinery surrounding the Joanne launch including her performance on the American Music Awards, SNL, Carpool Karaoke, Good Morning America and the LADY GAGA x BUD LIGHT DIVE BAR TOUR.

Now known as “Joanne Vibes” the look has become a trend with the pastel colors showing up on the runway for SS17 and FW17. Lady Gaga’s white custom hat paired with Brandon Maxwell’s white suite at the 2016 AMA’s was named best Joanne look yet by Vogue US.

The Los Angeles based milliner is known as the hat maker to the Hollywood elite. Her luxury products and bespoke designs are worn by everyone from Beyoncé to Johnny Depp and along with a diverse list of clients such as Sia, NBA player DeAndre Jordan, Aerosmith’s Joe Perry, Ringo Starr, Neil Young, Beck and Finn Wittrock.

Gladys’ work can be seen in this month’s Harper’s Bazaar 150th anniversary issue and the May cover of GQ magazine worn by devoted bespoke client, Future Hendrix. The coveted hats are ubiquitous with celebrities, fashion industry insiders, top stylists, the instafamous and bloggers.

Gladys Tamez has been profiled in People Magazine, Vogue Latin America and her work featured in Elle, Glamour, L’Uomo, Vogue and many others. Gladys has been named by Forbes Mexico as one of the 50 most creative Mexicans in the world along with such luminaries as Gabriel Orozco, Alejandro Gonzalez-Inarritu and her friend, art patron, Eugenio Lopez.

Gladys’ hats are retailed in the best stores in the world including Neiman Marcus, Maxfield’s, Bergdorf Goodman, A’maree’s, Antonia Milan, Ron Robinson and Luisa Via Roma. Her seasonal collections are worn by Florence Welch, Rihanna, Kate Hudson, Alicia Keys and models Kendall Jenner, Gigi Hadid, Erin Wasson, Emily Ratajkowski and Nicole Trunfio.

Gladys Tamez Millinery is for anybody who appreciates luxury and like Louis XIII who had a milliner living in his palace at Fontainebleau, understands that a luxurious hat is an essential accessory.

Gladys Tamez Millinery is an artisanal hat making company founded by head designer and creative director Gladys Tamez in 2012. All materials are picked from the finest sources worldwide. All hats are hand made using traditional millinery expertise that blend techniques of American and European tradition. Gladys Tamez Millinery pieces are known for their sculptural forms and sophisticated style.
Gladys’ goal: “To put the hat back where it belongs—on top.”


Photo by Julien M. Hekimian/Getty Images for Swarovski