On the heels of his wildly successful Purpose Tour Merchandise, Justin Bieber has teamed up with Bravado, UMG’s leading merchandise and brand management company, to present his “Purpose The Stadium Tour” Merch Collection, a brand new collection that is being released in lookbook format today.

Photographed by Samuel Trotter in Los Angeles, “Purpose The Stadium Tour” by Justin Bieber lookbook marks the first time Justin Bieber has created a visual component for his fashion forward tour merchandise. Following acclaimed collaborations with luxury retailers Barneys NY and Selfridges London, Purpose Tour Merchandise continues to evolve creatively to meet the demand of his music and fashion following. “Purpose The Stadium Tour” by Justin Bieber will be available on the European and North American legs of Justin’s Purpose Tour Stadium Run starting June 2nd in Landgraaf, Netherlands at Pinkpop Festival. The collection was produced in partnership with Bravado.

Global superstar Justin Bieber has made chart history this week as the first artist ever to tally new No. 1s on the Hot 100 in back-to-back weeks. The “Despacito” Remix and the DJ Khaled-collaboration “I’m The One” each debuted atop the Hot 100 in consecutive weeks, becoming Bieber’s fourth and fifth No. 1 singles. Justin’s Purpose album – released on November 13, 2015 – opened at #1 in over 100 countries around the world, has sold over 10 million copies globally to date and garnered a 2016 Grammy nomination for Album Of The Year. Purpose shattered global streaming records and has yielded three consecutive #1 singles in the US – “What Do You Mean,” “Sorry,” and “Love Yourself,” which received a Grammy nomination for Record Of The Year. In late 2015, all three tracks landed at #1, #2 and #3 on the UK singles chart, surpassing a record previously held by The Beatles and making Bieber the artist to ever accomplish such a feat. In February 2016, Justin won his first Grammy: Best Dance Song for the Purpose track “Where Are You Now.” Justin Bieber is the first artist to reach over 10 Billion views on VEVO. In 2014, Justin was ranked by Twitter as the #1 most tweeted about musical artist of the year. He has released five number-one albums to-date and has starred in two films, Never Say Never (2011) and Believe (2013). In 2011, he was nominated for the Best New Artist Grammy. In 2013, Bieber received a Diamond award from the Recording Industry Association of America (RIAA) to recognize his single “Baby” as the best-selling digital song of all-time with over 10 million copies sold.

Please stay tuned for more release information as the product will be available on purposetourmerch.com soon.

Credits:
The lookbook was shot in Los Angeles, CA.
Creative Direction: Justin Bieber Design Team
Photographer: Samuel Trotter
Model: Sadjo Ka
Model: Daudo Ka