May 2014 (New York, NY) — On May 24th, fashion’s leading multi-brand retailer, INTERMIX, will open its newest boutique in Palo Alto, California. Expanding its distinct shopping experience while embracing a “chill luxe” West Coast vibe, the Palo Alto location will bring the brand to 38 stores throughout North America. With locations in top domestic luxury markets including New York, Los Angeles, Miami, and Chicago, and its recent international expansion into Toronto, INTERMIX further establishes itself as a premier retailer boasting an unparalleled selection of exclusive designer apparel and accessories.
“We look forward to bringing our unique outlook to the Palo Alto market, a hub of innovation that is driving the future. INTERMIX’s position at the forefront of fashion will ensure our success in a city that is known for its forward thinking,” states Khajak Keledjian, INTERMIX Chief Executive and Co-Founder.
The INTERMIX Palo Alto store design was inspired by the materials used in the region’s architectural designs and pulled from a unique mix of natural and industrial materials to localize the feel, compliment the elevated product and enhance the customer experience, The boutique will feature distressed wood wall paneling, perforated leather seating, in-set carpeting, reclaimed flooring and three-dimensional art installations from local artisan Aleksandra Zee. Ranging in scale from smaller designs to whole room distortions, Zee strives to transform the viewer’s perception of the space by utilizing the transcendence of harsh, broken, or discarded materials into objects of soft whimsy.
INTERMIX partnered with 3 inspiring creative’s to make exclusive product for the opening.
INTERMIX teamed up with ELEVENPARIS and typographical designer and artist, Pieter Ceizer, to create limited-edition sweatshirts, The collaboration features exclusive art which corresponds to upcoming openings and will debut one at a time, starting at the Palo Alto store opening and on intermixonline.com. The Palo Alto store opening sweatshirt features a custom “City of the Future” design and will retail for $98.
INTERMIX Palo Alto and intermixonline.com will sell exclusive flash drive necklaces from luxury jewelry brand Vita Fede, seamlessly integrating fashion and technology. INTERMIX is committed to creating unique merchandise with of-the-moment designers, and the fashion-forward Vita Fede flash drive upholds the brands unexpected approach to style.
The exclusive INTERMIX x Vita Fede Segreto USB necklace:
- 8 (3B flash drive
- Swarovski crystals
- 24K rose gold hardware
- Retails for $1,198
- Black and white jasper stone
“Jewelry is my main love, but I have a hidden passion for technology,” says Vita Fede founder and designer, Cynthia Sakai. “The Segreto necklace I designed exclusively for INTERMIX’s Palo Alto boutique opening reflects the confluence of fashion and tech: the hand-carved stone statement pendant opens to reveal a secret USB drive. I’m thrilled for Vita Fede to have a home in INTERMIX’s newest outpost. Their edited selection of fashion and accessories is the perfect fit for my collections.”
INTERMIX enlisted local artist Heather Day to create a one of a kind tote bag for the Palo Alto location. During the opening weeks, the first 250 shoppers will receive an exclusive tote with artwork designed by Day as a gift with purchase.
“I am really excited to collaborate with INTERMIX for their playfulness with bold shapes and patterns in fashion,” says Day. The painting we chose to print has the perfect balance of our styles and I’m excited to see the outcome at their new Palo Alto location.”
ABOUT PEITER CEIZER
Pieter Ceizer was born in Amsterdam and is currently living and working in Paris. After 8 years of experience in the industry and various successful collaborations, Ceizer organically grew into an independent lifestyle brand and art & design studio. Ceizer’s work has previously been sold at upscale Paris boutique Colette, as well as http://studioceizer.com/.
Created by two visionary friends, ELEVENPARIS is a Parisian pret-a-porter brand, present on the international fashion scene since 2003. Through its heightened creativity and ultra-contemporary style, the brand rapidly seduced demanding international fashion customers. ELEVENPARIS is available in 20 ELEVENPARIS stores in France, one in Brussels and one in London. The brand has opened a Little ELEVENPARIS store in September 2012. The collection is also available in 650 stores across France and in over 25 countries, across 800 stores. In 2007, ELEVENPARIS launched its online store: www.elevenparis.com.
ABOUT VITA FEDE
Vita Fede is a collection of handcrafted jewelry and accessories inspired by art, architecture and culture from the past, present and future. These elements combine to create the VF aesthetic: Timeless luxury with a feminine modern twist. Designer Cynthia Sakai’s commitment to make each collection a natural progression from the last results in a highly edited line that builds on the success the brand has enjoyed since launching in 2009.
Established in 1993, INTERMIX is a multi-brand women’s specialty retailer that curates the most sought-after styles from a thoughtfully edited selection of coveted designers. Renowned for its unparalleled styling, INTERMIX delivers a unique point of view and an individualized shopping experience. INTERMIX mixes emerging and established designers with the latest, most inspiring stylish discoveries within more than 35 boutiques across the US and Canada, as well as www.intermixonline.com. Each boutique’s assortment is hand-selected to reflect the nuances of its neighborhood and clients, presenting an array of designer’s sideby-side. Within the intimate boutiques, personal stylists work one-on-one with clients to create compelling looks. INTERMIX was acquired by Gap Inc. (NYSE: GPS) in December 2012 and is part of the Growth, Innovation and Digital division.
ABOUT GAP INC.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2013 net sales were $16.1 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,100 company-operated stores, over 350 franchise stores, and e-commerce sites.
For more information, please visit www.aapinc.com.