H&M Doing 2013 Summer Beyoncé Style

The Queen Bee of hip-hop, Beyoncé, was recently ringing in the impending summer while glamming it up on the beaches of the Bahamas; however, this shoot wasn’t for a music video but rather for her new fashion collaboration with H&M. “Beyoncé as Mrs. Carter in H&M” will be the brands new face for Summer 2013, as the print and outdoor ads will read. Although making the commercial sure didn’t feel like so, even Beyoncé says herself, “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Not only will Beyoncé be the new face for H&M but she also had a great influence on the clothing designs. The line will embody a lot of her strong spirit, in that it will “explore the different emotions of women represented by the four elements – fire, water, earth and wind,” she says. Some of the items, a sun dress, body-con dress, fringe bikini, are very flirtatious yet empowering in their sex appeal.

Photographers, Inez van Lamsweerde and Vinoodh Matadin, shot the ad campaign at the beautiful locals of Nassau, Bahamas. The commercial, which was directed by Jonas Åkerlund, also features Beyoncé’s new song “Standing on the Sun.”

The only available photo there is so far of the ad campaign is Beyoncé lounging in what looks like a beige silk sleeveless body suit with patterned high wasted shorts, red flower adorned sandals and an arm full of gold bangles. The rest of the line seems to consist of dresses, swimwear, and other breezy and sensual summer attire.

“I’ve always liked H&M’s focus on fun and affordable fashion,” says Beyoncé. I agree, the retailer always has great affordable fashion, so I can’t wait to check out the new line when it is released this May.