EL SEGUNDO, Calif., Feb. 26, 2014 /PRNewswire/ — Singer, songwriter and fashion entrepreneur Gwen Stefani is launching her new accessories label, gx by Gwen Stefani, which will be available exclusively at ShoeDazzle.com/gx.
As of today, gx by Gwen Stefani is now shoppable in its dedicated boutique on ShoeDazzle.com, with new styles launching monthly. Each release will include both shoes and handbags, priced from $69.95-$110.95.
“I’m so excited to be launching my new accessories line gx. The collection is fun, stylish and has some attitude. The idea behind gx is to design high quality and amazing product that I can’t wait to wear but at the same time is really well priced.”
The debut collection mixes elements of tribal, pop, punk, and street influences. Inspirations coalesce in material and construction: African influences surface through wax-cord lacing, braiding, weaving and pattern. Gwen Stefani’s personal style can be seen through the mesh and lace-up details and the graphic palette of black, white, red and cobalt. Key silhouettes include slim island platforms, single soles, high wedge sandals, and oversized totes. Equally reflective of Gwen’s trendsetting style and the emerging runway footwear looks for 2014, the line is both structured and sexy.
ShoeDazzle Chief Stylist Rachel Zoe says, “I couldn’t be more excited for the launch of gx by Gwen Stefani for ShoeDazzle! Gwen is an incredible friend and designer. Her style has always been a huge source of inspiration to me.”
In 2009, Co-Founders Kim Kardashian, Brian Lee, Robert Shapiro and MJ Eng created ShoeDazzle, the first fashion subscription service to bring a personalized boutique experience to shoe addicts and style fanatics everywhere. Every month, the company debuts a new selection of exclusive and brand-name shoes, handbags and more, including a custom online showroom, curated to each client’s individual style preferences. In 2013, world-renowned fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.
For clients who want next-level service, ShoeDazzle offers VIP Elite Membership, which features members-only pricing, exclusive deals, previews and perks for $39.95 each month, which converts into rollover “VIP Credits” that members can spend or save for later.
After four years as an innovator and leader in the online fast-fashion space, ShoeDazzle serves more than 20 million clients, 2 million Facebook fans, and an enduring mission to make women look and feel beautiful. ShoeDazzle merged with JustFab Inc. in 2013 to create the world’s largest online fashion subscription service.