Garnier Haircolor Announces Blanca Soto As Newest Haircolor Ambassador

NEW YORK, April 17, 2014 /PRNewswire/ — Garnier Haircolor is pleased to announce that Blanca Soto is its newest spokesperson.  A former top model, Blanca is a successful actress from Mexico who is known for her roles in Eva Luna, El Talisman and Porque el amor manda. Winner of the New York International Independent Film and Video Festival’s “Best Actress Award in a Short Film,” Blanca has been featured in more than 100 top international magazines including Maxim as one of the “Top Sexiest Women.”

Ms. Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series. The Ultra Color Series includes shades that are specifically created for dark hair by using color boosting technologies that offer dramatic lift and visibly reflective color results in just one step. Because nourished hair creates the best-looking color, Ultra Lift features Garnier’s 3 signature Nutritive Fruit Oils – Avocado, Olive and Shea – to nourish hair and leave it feeling softer and looking shinier and healthier.

Ultra Color’s creamy texture offers easy application that lifts up to 4 levels for maximum benefits and comes in shade ranges that include Ultra Color Series for dark hair, Ultra Reflective Blacks, Ultra Lightening Browns, Ultra Lightening Blondes and Ultra Intense Reds.

“I am thrilled that Blanca is joining the Garnier roster of amazing spokespersons. She represents the vibrant, intense beauty that the Ultra Color series stands for perfectly,” says Daniel Villarroel, Assistant Vice President, Garnier Integrated Marketing.

Blanca will appear in ads beginning in April 2014 and her first signature Nutrisse Ultra Color hue is Light Golden Brown.

“I am in love with my new haircolor!  Haircolor transforms not only your physical appearance, but your attitude too – I am constantly changing up my look and color.  We all need a new look once in a while. I have fun with every haircolor, each hue changes my mood, personality and style,” says Blanca.

Garnier Nutrisse Ultra Color Series can be found at mass market retailers nationwide at a suggested retail price of $7.99.