Frederick’s of Hollywood Launches All New Spring 2017 Campaign With Megan Fox

Frederick’s of Hollywood, the iconic lingerie brand, together with Megan Fox, co-owner, creative collaborator and global brand ambassador, debuts its Spring 2017 global advertising campaign, the first to ever feature Megan as the face of the brand.

Shot by renowned photographer, Ellen von Unwerth, the campaign takes place in the Hollywood Hills featuring Megan in the brand’s newest collection. Megan exudes confidence, glamour and irresistible sex appeal throughout the campaign with the help of makeup artist, Linda Hay, hairstylist, Renato Camora and stylists Jill Lincoln and Jordan Johnson.

“I am so excited to reveal my first Frederick’s of Hollywood campaign,” said Megan Fox. “Shooting in beautiful lingerie alongside Ellen von Unwerth was such a great opportunity. I cannot wait for fans to see the new collection.”

The Spring 2017 collection launches with an assortment of lingerie including bodysuits, chemises, corsets, robes, bras and panties. To shop the spring collection, visit and follow @Fredericks_Hollywood on social media for brand updates including Megan’s first design collaboration. Megan is currently collaborating on the first Frederick’s of Hollywood X Megan Fox capsule which will premier in holiday 2017.

EVU MF FOH 30SEC 0313 from Authentic Brands Group on Vimeo.

About Frederick’s of Hollywood™
Frederick’s of Hollywood is an iconic American lingerie brand. As the original lingerie pioneer of the 20th century, the brand was the first to introduce black lingerie, the push-up bra, and the thong. Today Frederick’s of Hollywood is an innovative, fashionable and provocative brand offering intimate apparel and accessories that empower women to be confident and express their sexuality. In 2016, Megan Fox joined the brand as co-owner, collaborator and global brand ambassador. For more information, visit Follow @Fredericks_Hollywood on Instagram, Facebook, Twitter, Pinterest, Snapchat. Frederick’s of Hollywood™ is a trademark of ABG-Frederick’s of Hollywood, LLC.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development and content company, which builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Thalia®, Michael Jackson® (managed brand), Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®.