It is about time to bring the glamour and trend of Express stores to the heart of San Francisco’s Union Square. Thursday October 17, Express held a fabulous ribbon-cutting opening in Union Square topped off to any fashionista’s expectations. With a large digital screen mounted high showing the latest in Express runway to the multi-level shiny and new store displaying Express fall and holiday merchandise, the store is impeccable from head to toe. Splashes of holiday sequence, crimson lace, winter plaids, and ample arm and neck cand, Express is ready for this season’s shoppers.
San Francisco is an especially unique market with layers of young professionals with various fashion senses, Express’ new, flagship store in the heart of downtown reminds consumers that Express remains to be of the more versatile and affordable fashion retailers out there – there is truly something for everyone.
CEO Michael Weiss and President David Kornberg chatted with FSHN Magazine and divulged some of Express’s best-kept secrets to fashionable success. It’s about keeping the fashion community excited with the best and most current fashion trends, value-added merchandise at affordable prices while growing the women’s side, and not forgetting to capitalize on the growth of the men’s business. It’s about knowing that San Francisco needs a glamorous reminder that fashion is attainable.
From it’s inception in 1980, Express has lived a life of continued success from the first women’s-only store in Chicago to the 600+ combined stores in the United States with over $1B in revenue. Express stores continues to be on the rise by creating offering accessible fashion for their consumers. Express caters to the 18-35ish year old casual, preppy (yet trendy) female or male consumer extending with a quality product, accompanied with value-added service wrapped in a very affordable package.
It sounds like a recipe for success but with the fierce competitors saturating the industry, Express under current CEO Michael Weiss and President David Kornberg are taking a global journey for inspirational fashion and trends that can translate across continents. By tapping into the needs of the market each season and each year, Express has shown that it’s knack for what’s hot, timeless, and in.
The ribbon has been cut and Express Union Square is open for business. Get ready to shop your heart out.
Express is located at 351 Geary in Union Square.
WRITTEN BY: PRIYA SACHDEVA