Sethi Couture (
) is a fine jewelry line established under the leadership and distinct aesthetic of gifted designer Pratima Sethi. Drawing from her rich family legacy with parent company Manak Jewels as well as her personal passion for creating delicate forms, Sethi’s bejeweled masterpieces showcase her signature interplay of bold naturally colored diamonds alongside stunning white diamonds in rose cuts, briolettes, and old mine cuts.

The signature interplay of color in the designs creates a distinctive style that is both modern and glamorously timeless. The designs are light and lacy, delicate and feminine. There is depth in the collection, from simple diamond cluster necklaces to dramatic earrings to engagement rings. The collection offers something that feels fresh and unique.

Direct access and experience working with Manak Jewels’ exquisite collection of world-renowned diamonds ensure unsurpassed quality and craftsmanship in each extraordinary Sethi Couture design.

Set upon the backdrop of 18k gold and designed with nature-inspired motifs, the colorfully captivating pieces transcend time, place, and occasion—offering casual luxury for the fashion-forward, savvy-sophisticate.

Forging her own identity in Sethi Couture, Pratima Sethi has developed her name in fashion and fine diamond jewelry. She sees infinite ways in creating beauty with shades of color and unique cuts that delight the eye and capture emotion. The play of light, depth of color, and interaction between the stones and the gold captivate her, resulting in multidimensional splendor. Through a rich cultural upbringing, world travels, and an inherent enthusiasm for all things pretty, Pratima has created a line of jewelry designed for the woman who possesses a strong sense of self. She is independent, strong, and adventurous, inclined toward natural beauty, romance, and tradition with a modern flare.