Coach Celebrates Finale of 75th Anniversary with Women’s and Men’s Fashion Show and Celebrity-Studded Party
Last night Coach, America’s original house of leather, marked the culmination of its 75th anniversary at New York City’s Pier 94 with a dual-gender runway show and party featuring musical sets by guest DJs Lolawolf and Mark Ronson. The evening was a celebration of Coach’s successful re-invention for a new generation of luxury customers in a year which saw many milestone achievements, including the opening of its first Coach House global flagship stores on New York City’s Fifth Avenue and Regent Street in London, as well as the re-location of its headquarters to the city’s newest landmark address, 10 Hudson Yards.
The Women’s Pre-Fall and Men’s Fall 2017 were presented to a capacity crowd and guests such as actors Drew Barrymore, Dree Hemingway, Zoe Kravitz, Riley Keough, Emma Roberts, Michael B Jordan, Hopper Penn, Laura Harrier, Hari Nef, Olivia Culpo, Rowan Blanchard, model Jordan Barrett, musicians Diplo, Mark Ronson, Dua Lipa and Soko, stylist Brad Goreski, artist Arden Wahl and designers Pamela Love and Peter Copping.
On the runway, Executive Creative Director Stuart Vevers presented a vision of American optimism and the cool attitude of the West Coast mixed up with the individualism of New York City. Nostalgic retro graphics – space program, spaceships and planets were paired with shearling, leather and varsity detailing. He explored the tension between toughness and a gentle femininity with the playful, innocent charm of patch-worked prairie dresses, delicate floral buttons, trompe l’oeil bows and shoes in bold proportions with magpie-like details. The season’s new bag made its first appearance, a glovetanned leather hobo called The Bandit. Models including Gabriel Day-Lewis, Dilone, Winnie Harlow, Binx Walton and Lexi Boling walked through a set that took inspiration from a motel parking lot complete with vintage cars, snow and the Young People’s Chorus of New York City performed a special arrangement of “Empire State of Mind,” the modern anthem of Coach’s birthplace.
Vevers commented, “New York City, the spiritual home of Coach, is a cultural melting pot that embraces individuality and celebrates togetherness. It welcomes outsiders, like me, in a way that’s honest and un-contrived. Those values are more important today than ever as well as being relevant to our goal of making Coach the authentic, modern luxury alternative.”
The house mascot, Rexy the Coach Dinosaur also made an appearance at the show, on pieces from an exclusive holiday capsule available from December 9th at Coach House Fifth Avenue and Coach.com.
Victor Luis, Chief Executive Officer of Coach, Inc. said, “We are thrilled to celebrate Coach’s heritage and history of innovative craftsmanship in the city where we were born. This year has been filled with amazing highlights and we look forward to the next 75 years of bringing the unexpected to our customers around the world.”
An American Icon Celebrates 75 Years in New York City: Coach was founded in a small Manhattan loft by six artisans with a simple goal: to create beautiful, functional items in modern shapes and the finest leathers. 75 years later, it celebrates its heritage as America’s Original House of Leather with the fresh, modern take of Executive Creative Director, Stuart Vevers.
Coach House: New Concepts/ Luxury Location: Coach House is located at 685 Fifth Avenue in New York City, considered to be one of the world’s most prestigious shopping districts. Now adjacent to European luxury neighbors and iconic New York City landmarks, the location signifies an important shift in the global mindset of the brand.
Interior with a New York City Attitude: Coach House’s 20,000 square foot of retail space were designed by Executive Creative Director Stuart Vevers in partnership with William Sofield, Designer and President of Studio Sofield. The store interior displays a distinctive New York City attitude and the most evolved expression of Coach’s design and positioning, as well as a series of products and services that reflect Coach’s philosophy of Modern Luxury.
Coach, Inc. is a leading New York design house of modern luxury accessories and lifestyle brands. Coach brand was established in New York City in 1941, and has a rich heritage of pairing exceptional leathers and materials with innovative design. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website at www.coach.com.