Wenlan Chia, CFDA Designer of Twinkle, Launches New RTW Collection for Spring ’16
Los Angeles, CA (September 21, 2015) – RUE 58, the contemporary women’s ready-to-wear brand directed by CFDA Designer Wenlan Chia debuts their Spring ’16 collection. Wenlan Chia developed RUE 58 to be a unique incubator program involving international design students as her understudies to co-create the collection and the brand’s creative campaigns. Spring 2016 is the debut of this initiative, and is a story of the worldly woman’s whereabouts seamlessly woven into mix and match pieces that evoke a whimsical take on pattern, color and silhouette. “As fashion has become more accessible and fast-paced,” states Chia, “RUE 58 was created to offer more meaningful choices for women.” The RUE 58 incubator program has been featured in Vogue (China) and on Fox News.
Classic shapes embody urban sophistication with matching pantsuit sets, pencil skirts, shift dresses, and structured jackets. The collection’s core items consist of dresses, tunics, and separates in neutral earth tones. Light cotton linens, patched denim, and checked chambrays are in palettes of blue, ivory, grey, and nude, with a contrast of classic black. Price points for RUE 58 range from $60-$200 USD and is available on www.rue58.com.
Spring 2016 has a few storylines within, communicated via strong editorial layout concepts inside the the RUE 58 Look Book (link). The first story takes us to a romantic seascape, with vintage inspirations including wide leg denim and breezy denim dresses. The second story brings us inside a fashion factory – models posed with mannequins within the design studio and production house. The last story is one of art and fashion coming together, with a European twist on the styling and photography.
ABOUT RUE 58: Established in 2015, RUE 58 is a contemporary women’s ready-to-wear brand directed by CFDA designer Wenlan Chia. Infusing an urban attitude with the truths of today’s borderless lifestyle, RUE 58 offers more meaningful sartorial choices for the modern woman. RUE 58 is inspired by the wanderings of the modern global citizen. The RUE 58 woman is always seeking to experience beauty – whether sauntering into historical landmarks in Italy, sitting in a sidewalk café in Paris, or simply walking around in the city she calls home. RUE 58 Look Books are mini-magazines filled with song lyrics, inspirations, “street” styling and quotes. RUE 58 is sold in Anthropologie stores and on www.rue58.com.
ABOUT WENLAN CHIA: With an affinity for design, love of art, and prolific imagination, Wenlan Chia is an accomplished designer, maker, and mentor. Chia launched into the business of fashion in 2000 with Twinkle, a collection of hand-knit sweaters and accessories. The brand has since grown to include ready-to-wear, jewelry, and home collections. She has also authored a successful set of knitting books under the internationally acclaimed clothing line. She has received recognition for her excellence in design, winning nominations for awards such as Vogue Fashion Fund and Decoded Fashion Futures award. In 2007, Chia was inducted into the Council of Fashion Designers of America. Today, Chia continues to mentor as a member of the Academic Advisory Board at the FIT in New York, and as a visiting professor at the Design School of Shih-Chien University in Taiwan.