London, 17 June 2014

BURBERRY CELEBRATES WRITER BRUCE CHATWIN IN MENS SPRING/SUMMER 2015 COLLECTION.

BURBERRY SHOW FEATURES LIVE PERFORMANCE FROM BRITISH SINGER SONGWRITER BENJAMIN CLEMENTINE.

Burberry today showed its Prorsum Menswear Spring/Summer 2015 collection inspired by acclaimed novelist and travel writer Bruce Chatwin. The show also featured an exclusive live performance by British singer songwriter Benjamin Clementine.

The collection, entitled ‘Book Covers & Bruce Chatwin’ features original illustrations and typographic prints that take their creative lead from vintage English book covers.  Artworks were designed and painted in-house before being printed onto cashmere, cotton and leather.

Guests attending the show included British musicians Tinie Tempah, Dan Gillespie Sells, George Craig and George Barnett, actors Tom Felton, Sam Reid, George MacKay, Joe Dempsie, Bolin Chen, Engin Hepileri and Raymond Lam, British model Jourdan Dunn, producer Mohammed Al Turki, and British presenters and DJs Greg James and Nick Grimshaw.

British musician Will Joseph Cook played a live set as guests arrived which was followed by a performance by Burberry Acoustic artist Josh Record after the show.

THE COLLECTION
Fabrics: English-woven gabardine from the Burberry Mill, selvedge denim, linen, double cashmere, cotton velvet and nubuck
Colours: dusty colours and weathered tones of orange red, light copper, storm blue and saffron yellow

Silhouettes: trench coats, denim jackets under tailoring, field jackets, English duffle coats, lean Chesterfields and cabans
Accessories: introducing the Burberry Travel Satchel, the Burberry Everyday Satchel, the Burberry Field Sneaker, the Burberry Campaign Hat and book cover print leather notebooks

RUNWAY MADE TO ORDER
Outerwear and bags from the collection are now available to purchase and personalise on Burberry.com for one week until Tuesday 24 June. Each piece is handmade to order and can be personalised with a bespoke nameplate, for delivery within nine weeks – allowing customers worldwide to be the first to own personalised pieces from next season’s collection.

DIGITAL EXPERIENCE
Burberry partnered with Twitter to enable a more responsive show experience using Twitter Card technology:

  • A menswear show ‘reminder’, co-developed with Twitter, allowed followers to set a calendar reminder for the Burberry show from a Tweet.
  • A bespoke Photo Gallery Card experience allows users to view up to eight images from the show in a single Tweet.
  • Follow @Burberry to experience the show through custom Twitter Cards.

Viewers globally were able to experience the show instantly through video, imagery and music across multiple platforms including Burberry.com, Facebook, Twitter, Instagram, Vine, Pinterest, Google+, YouTube, Youku, Sina Weibo, Douban and WeChat.

Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.