Top LA Designer to Watch, Diana Ra for dRA Clothing, Announces Collaboration with YouTube’s Carly Cristman for Spring 2016
Los Angeles, CA (October 20, 2015) – Hailed by Bloomberg Business as one of the top designers making Los Angeles the next fashion capital, Diana Ra will not be under the fashion radar for long. dRA is an “advanced contemporary” collection worn by today’s most coveted starlets, sold in today’s top boutiques and online shops in the country. Upon her recent return from Paris, Diana Ra had a fresh perspective on her SS 16 collection inspirations as well as an idea that is sure to start a trend among today’s designers seeking validity in the digital realm.
Diana Ra, designer of and visionaire for her namesake collection, dRA, was established in 2010. The SS16 collection is a harmonious balance between her SoCal lifestyle and the more bohemian Paris street style worn by women for generations, and in doing so an idea sparked.
“I came back from designing Spring and felt that I wanted to get more hands-on with the digital influencers that we have been working with and to develop something that is a true merging of worlds and ideas. I teamed up with fashion and lifestyle blogger Carly Cristman for an exclusive collaboration, a capsule that has been added on to my Spring collection. You will find an element of surprise: Carly and I infused her sparkle into my neutral palette, something that I feel will resonate with her audience and our dRA girl,” declared Diana Ra.
Staying true to its signature style of clean, modern shapes, billowy fabrics, and an air of femininity, dRA incorporates Cristman’s more super-charged aesthetic and love for matching sets, sequins for all seasons, and versatile separates that she features on her Carly Cristman YouTube channel. Carly’s YouTube is where she speaks to her more than 260,000 followers weekly about fashion, style tips and being “glamorous”.
“There is definitely sparkle on each piece,” says Cristman, “I wanted this line to truly reflect my style”. Sequins and delicate embellishments decorate a palette of ivory, silver, and champagne. Price points for the dRA x Carly Cristman line range from $90-$200 USD and will be available in stores and www.dRAclothing.com.
Diana Ra is in the works on her next collaboration and believes that it’s not about endorsements, but engaging and collaborating with influencers in a way that showcases both the designer and the influencer’s unique personality and style.
Read about Carly’s emotional reaction to her first official clothing line on her blog here.
See Carly in the first pieces of the collaboration on set filming for Vogue with Karlie Kloss on her Instagram here.
About dRA: Designer-contemporary womenswear brand dRA is the impulsive love child of a flowing, unconstructed peasant dress and a crisp, tailored shirt. Based in Los Angeles, Diana Ra created dRA (dray) for the woman who likes to dress up without feeling overdressed. With vintage inspirations, forward prints, free-flowing fabrics and nuanced palettes, dRA is the perfect juxtaposition of clean, modern designs with a bohemian sensibility. dRA is sold in stores and online at Planet Blue, Calypso, Anthropologie, Elyse Walker, ShopBop, Revolve, and www.dRAclothing.com. Price points range from $60-200. Fans of the house include Beyonce, Jennifer Lawrence, Sienna Miller and Elle Fanning.
About Carly Cristman: Chicago-born Cristman started her YouTube channel in 2010. Since then, the fashion and lifestyle blogger has a growing audience of over 260,000 YouTube subscribers and more than 90,000 followers on Instagram. Reaching beyond her strong digital influence, Cristman recently became the style correspondent for E! News.