Iconic Fashion Show Fundraiser Stars Singer Jason Derulo and Benefits AIDS Emergency Fund, Glide Foundation and Project Open Hand
San Francisco, CA (AUGUST 14, 2014) – Macy’s Passport Presents Glamorama 2014 celebrates this year’s theme FASHION ROCKS® at the Golden Gate Theatre on Friday, September 12,at 8 p.m. Singer and songwriter Jason Derulo, known for hits “Talk Dirty” (ft. 2 Chainz), “Whatcha Say,” and “It Girl” as well as his latest single “Wiggle,” will headline the 32nd annual event benefiting AIDS Emergency Fund, Glide Foundation and Project Open Hand.
Derulo’s “Talk Dirty” (ft. 2 Chainz) sold over 5 million singles throughout the world and garnered over 150 million views on YouTube. After a string of career defining hit singles including “Whatcha Say,” “In My Head,” “Ridin’ Solo,” “Don’t Wanna Go Home” and “It Girl,” Derulo suffered a catastrophic neck injury, which forced him to rehabilitate himself both mentally and physically. He released his comeback record “The Other Side” from his newly announced Tattoos LP in May 2013. Derulo started his career at age 16, penning hits for the likes of Lil Wayne, Pitbull, Diddy, Sean Kingston, Cassie, and Danity Kane. Jason’s current single “Wiggle” is his fastest growing single to date and is currently Top 10 on Billboard, iTunes and Shazam!
Also set to perform is Macy’s iHeartRadio Rising Star contest winners Before You Exit, a band of three brothers from Orlando, FL that received more than 7.3 million votes for the contest. They have produced a soaring pop-rock album of uplifting relationship songs that blend sharp hooks with bright and buoyant rock. Conjuring up the optimism in the band’s name – inspired by the sentiment “make a difference before you exit” – the band works daily to make their way to the top, but never fails to stop and appreciate what has gotten them where they are today.
“AIDS Emergency Fund, Glide Foundation and Project Open Hand continue to offer life-changing HIV/AIDS resources and support to our community, and Macy’s is honored to partner with them once again for an evening of fashion and compassion.” said Martine Reardon, Macy’s Chief Marketing Officer. “Macy’s Passport Presents Glamorama is a unique opportunity for our community to come together, along with our generous sponsors, vendors and supporters, to show a united front in the continued fight against HIV/AIDS.”
This year’s theme merges the acclaimed FASHION ROCKS television event with Macy’s signature mix of pop-culture, style, music and dance. Macy’s Glamorama FASHION ROCKS audience will experience the best of fall 2014 fashion with collections from Calvin Klein, Diesel, Hello Kitty, INC International Concepts, Weekend Max Mara, Tommy Hilfiger, and more. Models’ looks will be completed with make up by MAC Cosmetics and hair by Cooper Alley Salon.
Following the rock-n-roll themed show at the Golden Gate Theatre, the after-party kicks off at the legendary Warfield. Guests will relax in rock-themed sponsor lounges, interact with over-the-top activities, dance to hits from and enjoy special libations, as well as culinary creations guaranteed to rock their taste buds inspired by Macy’s Culinary Council Chef Cat Cora. Guests can also rock out to tunes spun by SOL REPUBLIC Savior of Sound DJs, Goldenchyld, title holder of the Red Bull 3Style DJ competition, and JayCeeOh, crowned champion of VH1’s Master of the Mix show.
Shop the Stage at Macy’s Glamorama
For the first time, Macy’s is making its Glamorama fashion immediately available for purchase, allowing attendees the opportunity to shop the runway. The public can visit macys.com/glamorama after the show to shop the featured designers.
Tickets to the event are $75 – $1,000 and are available at www.macys.com/glamtickets. Admission to the after-party is included with the purchase of $250 or more ticket. Visit the website for tax-deductible information. VIP and corporate packages can be purchased through Blue Room Events at 877-252-7814 or www.blueroomevents.com/glamorama.
Macy’s gives special thanks to the following partners for making this event possible: Founding Partner American Express, Beauty Partners MAC Cosmetics and Cooper Alley Salon, Media Partner San Francisco Magazine.Fashion Partners Calvin Klein, Diesel, Hello Kitty, INC International Concepts, Max Mara Weekend and Tommy Hilfiger.
About Macy’s Passport Presents Glamorama
Passportbegan as an awareness-raising fashion show in Macy’s employee cafeteria in 1982 and has since grown into one of the largest and longest-running HIV/AIDS events of its kind. The fashion benefit, with the help of the Macy’s Foundation and other programs, has donated more than $31 million to HIV/AIDS services, prevention, education and research. In 2010, the event became Macy’s Passport Presents Glamorama,combiningthe best elements from Macy’s Passport in Los Angeles and San Francisco and Macy’s Glamorama in Chicago and Minneapolis. Both shows have a rich tradition of producing an over-the-top fashion show and after-party with local charity beneficiaries. Macy’s Passport Presents Glamorama is now a four-city tour through Minneapolis, Chicago, Los Angeles and San Francisco, and has raised over $41 million to help fight childhood illness, cancer and HIV/AIDS. For more information, visitwww.macys.com/glamorama or follow along on Twitter @Macys #Glamorama.
About AIDS Emergency Fund
AIDS Emergency Fund has provided over $30 million in emergency financial assistance to people battling HIV and AIDS since 1982. Each year approximately 2,300 low-income San Franciscans get help from AEF – enabling them to maintain housing and utility services, make medical co-payments, and meet other critical expenses to help stabilize their living situations and improve the quality of lives.
GLIDE is a beloved cultural icon and San Francisco’s premiere provider of innovative social services for marginalized populations. GLIDE provides a comprehensive range of programs to homeless and low-income individuals and families including free meals, primary and behavioral healthcare, education, programs for children, youth and their families and access to shelter and other services. For more information, please visit GLIDE.org.
About Project Open Hand
Project Open Hand is a nonprofit organization that provides meals with love to seniors and the critically ill. Every day, we prepare 2,500 nutritious meals and provide 200 bags of healthy groceries to help sustain our clients as they battle serious illnesses, isolation, or the health challenges of old age. We serve San Francisco and Alameda Counties, engaging more than 125 volunteers every day to nourish our community. www.openhand.org.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy’s Foundation, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.