Jones New York Launches F/W 2017 Campaign

Jones New York, a modern lifestyle brand, debuts its Fall 2017 campaign starring a cast of iconic and influential women. Carolyn Murphy, Jourdan Dunn, Julia Roitfeld, Emily Didonato and Cleo Wade exude confidence, determination, success and style making them the perfect fit for Jones New York. Through the latest campaign, Jones New York continues to empower the modern woman who does it all with style and ease.

Shot by renown photographer, Alique, the new Fall 2017 campaign was photographed in black and white, on location in New York City to capture the effortless style of Carolyn, Jourdan, Julia, Emily and Cleo. Each woman describes how they have become CEO’s of their own lives and what empowers them to achieve personal success. Today women are doing more than ever, supporting families, multitasking, and balancing complex lives. They are visionaries, creators, caretakers, teachers, givers and leaders and Jones New York is proud to support and celebrate them.

“Females are a force to be reckoned with so I think it’s important to recognize that and own it and know it” said Emily Didonato.

The fall campaign highlights the perfect wardrobe pieces that are sophisticated, effortless and polished. These redefined classic pieces include the timeless trench, the refined turtleneck, the tailored pant, the white shirt, the little black dress, the perfect blazer, the flattering jean, the essential tee, the chic pencil skirt and the classic moto jacket. The key focus of the campaign and collection is exemplified in Julia Roitfeld’s words, “Classic is elegant, timeless, and something you’ll never be bored of.”

The Fall 2017 collection launches online at jny.com and at Lord & Taylor, Dillard’s and select Bon-Ton stores. For more information follow @JonesNewYork on social media.

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