Veronica Beard To Open Two Day Pop-Up Shop in San Francisco

The brand will offer its seasonal collection and signature Dickey Jacket beginning November 15

American sportswear label Veronica Beard is set to host a two-day pop-up shop in San Francisco in the Hillary Thomas Designs store at 3489 Sacramento Street. On November 15-16, visitors to the shop, which will be designed in partnership with interiors and lifestyle designer Ken Fulk, can meet and be styled by co-founders and sisters-in-law Veronica Miele  Beard and Veronica Swanson Beard, while shopping the brand’s iconic staples and seasonal must-haves from the Fall 2016 and Resort 2017 collections.

To mark this pivotal occasion, visitors will have access to exclusive, limited-edition product including ruched dresses and moto jackets, as well as the Veronica Beard holiday hat assortment, which includes wide and short-brim leopard print fedoras and interchangeable flair trimmings custom-embroidered by Lingua Franca. The label’s new scarf collection will also be available for purchase, along with the beloved Dickey Jacket and tailored essentials that make up the Veronica Beard uniform.

“We are so excited to bring the Veronica Beard experience to our San Francisco customer,” said Veronica Swanson Beard. “We always look to accommodate the way in which our girl approaches fashion, interiors, and lifestyle, and this shop will be no exception.”

The Veronica Beard pop-up shop in San Francisco comes on the heels of the brand’s first store opening in New York City in August 2016. Located at 988 Madison Avenue, the store is an ode to the Veronica Beard lifestyle, featuring an uptown meets downtown aesthetic, as well as third party product offerings spanning the beauty, accessories, and home décor categories. In similar fashion, third party product will be available for purchase at the San Francisco pop-up shop, including jewelry from House of Lavande, handbags from Clare V., and a new title from Abrams books: Mr. Ken Fulk’s Magical World.

“This has been a monumental year for Veronica Beard, said Veronica Miele Beard. “We want to show people that retail is not dead, and that stores need to live.”

The Veronica Beard pop-up shop at 3489 Sacramento Street will be open on November 15-16, from 10:00 a.m. to 5:00 p.m. A portion of the proceeds on November 15 will benefit Compass Family Services.


Veronica Beard is an elevated American sportswear brand that strikes the balance between classic and cool. Veronica Miele Beard and Veronica Swanson Beard are sisters-in-law who launched their eponymous brand in the fall of 2010 with their signature Dickey Jacket. Today, Veronica Beard offers a modern perspective on iconic staples which results in a ready-to-wear collection that is hard wired for real life. These perfectly designed essentials are both effortless and chic, each piece mixing superior tailoring with the highest levels of quality and fit.

Photos by Drew Altizer