On Saturday, June 17th at the Villa Necchi Campiglio in Milan, Italy TOD’S, the Italian luxury brand and MR PORTER, the award-winning global retail destination for men’s style, co-hosted a summer pool party to celebrate the launch of the TOD’S x MR PORTER exclusive capsule collection. Transported to the 1950’s, the Villa Necchi was an oasis of easy poolside glamor with lifeguards watching over from co-branded high chairs. The historic pool was filled with colorful Gommini pool balls whilst models lounged over aperitvo dressed in the TOD’S x MR PORTER exclusive capsule collection. The holiday spirit was complete with DJ Graziano della Nebbia on decks as the sun went down.
Over 300 guests attended, including UK and International press, VIP’s, celebrities and influencers. Notable guests included TOD’S Chairman & CEO Diego Della Valle, TOD’S Vice President & CEO Andrea Della Valle, YOOX NET-A-PORTER Group CEO Federico Marchetti, MR PORTER Managing Director Toby Bateman with Johannes Huebl, Barnaba Fornasetti, Giovanni Gastel, Marco Mengoni, Matthew Zorpas, Ed Kavishe, Linda Tol, Kadu Dantas, Raphael Simacourbe, Kadu Dantas…
MENU included a martini cocktail with olive & lemon zest; Genziana spritz with an orange slice (Genziana flower spirit, prosecco wine & soda); Garibaldi with orange zest, Italian Spumante; mango, pineapple & ginger juice; parmesan DOP matured for 24 months; spiced almonds and pizzette.
The TOD’S x MR PORTER refined collection of footwear and seasonal vacation wear is comprised of 27 pieces and has been designed by TOD’S Menswear Creative Director, Mr. Andrea Incontri. The exclusive collection launched globally on MR PORTER on 13th June 2017 followed by a dedicated feature story published in the Italian Issue of The Journal on the 15th June.