Photos by Getty Images / Keith Tsuji

SHISEIDO officially launched its buzzed-about, new ULTIMUNE Power Infusing Concentrate on September 1, 2014. More than just a new serum, this essence is being unveiled as the new symbol of SHISEIDO, the prestige cosmetics brand sold in 89 countries and regions worldwide. Some of countries, like Japan, were treated to a prelaunch date on July 30, 2014. where ULTIMUNE was revealed at the Isetan Shinjuku store and the Hankyu Umeda main store. ULTIMUNE is available in two sizes: 30 ml (retail priced at 8,000 yen or 8,640 yen including tax) and 50 ml (retail priced at 12,000 yen or 12,960 yen including tax.)

In celebration of this landmark release, SHISEIDO held “The ULTIMUNE Evening” on July 10, 2014. More than 300 guests attended from various industries, inclusing Ms. Sui He, the model for the SHISEIDO makeup; world-renowned actress Ms. Rinko Kikuchi; Ms. Tom Ranju; Ms. Reika Kirishima; Ms. Kozue Akimoto; Ms. Hana Matsushima; and Ms. Sumire. SSHISEIDO’s guests filled the new – and first of its kind – open-air event space at the 52-floor high rise hotel in Japan, the Andaz Tokyo Toranomon Hills’ Rooftop Studio & Terrace.

Designed by Mr. Mr. Junji Tanigawa, President of JTQ Inc., the luxuriously upscale space—decorated with floral arrangements by Makoto Azuma—was selected for its conceptual link to the essence of ULTIMUNE: the power to bring out the natural beauty from within.