Photos by Getty Images / Carlos Alvarez

Jaeger-LeCoultre is pleased to announce its official third-year sponsorship of the San Sebastián Film Festival, recognized as the most important film festival in Spain. During the 62nd edition of the festival, a selection of the best international movies from among worldwide productions competed for the Golden Shell and other official Festival awards.

During the festival, Jaeger-LeCoultre hosted a VIP Lounge in the Salon Easo of the Hotel Maria Cristina, a Luxury Collection Hotel. The Lounge, turned into an exclusive boutique of the Grande Maison, was the place to encounter friends of the brand and main protagonists of the film festival.

The Opening Ceremony of the festival took place on Friday, September 19, 2014, followed by the opening Gala held at the magnificent San Telmo Museum. The ceremony was attended by international guests, including Denzel Washington who received the Donosti Award.

The 62nd San Sebastián Film Festival was the perfect occasion for the Manufacturer Jaeger-LeCoultre to reaffirm its support for the Aladina Foundation.

The Aladina Foundation is a private nonprofit organization formed in 2005 by Paco Arango to help children affected with cancer and their families. Each year, the foundation serves over 1,200 children and families by providing comprehensive support: material, psychological, and emotional. With its different support programs and team of volunteers, the Aladina Foundation places particular importance on all types of therapeutic play, implemented to help keep children and teenagers smiling while learning how to cope with their new circumstances and illness.

In 2013, Jaeger-LeCoultre organized the charity program Reverso for a Smile and contributed to the collaboration with the Aladina Foundation and Barretstown, a nonprofit camp in Ireland for children with cancer and other serious illnesses. Jaeger-LeCoultre financed a trip for about 50 Spanish children to Barretstown in hopes of recovering smiles through an enjoyable week’s holiday. For this occasion, the Manufacturer Jaeger-LeCoultre created the Reverso for a Smile watch engraved with the logo of the Aladina Foundation. Miguel Ángel Muñoz and Paco Arango, along with many other Spanish talents, wore the Reverso for a Smile at the opening gala to support the charity project.

This year, a photo exhibit will be displayed in Jaeger-LeCoultre Lounge in the Hotel Maria Cristina. Aptly named Time to Smile, the exhibition presents photographs of children taken by six Spanish actresses and actors involved in the Aladina Foundation: Imanol Arias, Miguel Ángel Muñoz, Manuela Vellés, Juana Acosta, Eduard Fernández and Belén Rueda. Also available for viewing on the Time to a Smile Instagram gallery (, the aim of this project is to invite people to vote for their favorite picture. For every vote, Jaeger-LeCoultre will donate one Euro to the Aladina Foundation.