Photo by Gisela Schober/Getty Images
Audi is bringing filmmakers, fans and industry professionals together at the 65th Berlin International Film Festival. Further highlight at Audi Berlinale Lounge was the Audi Berlinale Brunch with numerous prominent guests on Sunday morning. The Lounge is open to the public during the festival and place of Berlinale Open House. Film legends like Oscar winner Sir Ken Adam and experts discuss about actuals trends of the movie and automobile scene.
Film stars at the Audi Berlinale Brunch included jury member and actor Daniel Brühl, who has been an Audi brand ambassador since 2005. In front of the Audi Berlinale Lounge today he received his new TTS Coupé 2.0 TFSI quattro S tronic* from Wayne Griffiths, Head of Sales for Germany AUDI AG. Other attendees included producer Wim Wenders, actor James Franco, actress Wolke Hegenbarth, presenter and actress Nova Meierhenrich, presenter Kai Pflaume as well as director of the Berlin International Film Festival Dieter Kosslick.
A key topic for the interdisciplinary panel discussions at the Berlinale Open House is the car as an element in films. On Sunday afternoon Giovanni Perosino, Head of Brand Communication at AUDI AG, production designer Sir Ken Adam, actor Wotan Wilke Möhring and film producer Stefan Arndt will discuss selecting the right car for a film in “Cars in Films – Props and Presentation.” They will talk about conflicts that arise between production design, direction, dramaturgy and product placement using among others the filming of the novel “Fifty Shades of Grey” as an example, which has its premiere on Wednesday as part of the Berlinale