Marimekko Announces Partnership With Equality Now

Marimekko to donate a portion of proceeds from the sale of every Tasaraita garment from January 18 – February 28, 2017 to the women’s rights organization.

Marimekko, the Finnish design house renowned for its distinctive prints and colors, positive lifestyle philosophy and history of strong female leaders, is excited to partner with Equality Now – a global organization dedicated to protecting and promoting the human rights of women and girls around the world – by offering a donation of $10 per Tasaraita-print garment sold.

The unisex Tasaraita print’s woven, equal-spaced horizontal stripes have served as a symbol of parity and equality among men, women, and children since it was first introduced by Marimekko in 1968. Marimekko designer Annika Rimala wanted to create timeless, anonymous everyday clothes that suited everyone, regardless of age or gender. The result was Tasaraita, Marimekko’s first jersey series. Of all Marimekko designs, Annika’s simple even-striped T-shirt has become the most enduring symbol of equality – and it has been featured in Marimekko collections continuously since its launch.

In spring 2017, Marimekko introduces revamped silhouettes and a new, lighter material to the Tasaraita collection.

Inspired by the company’s founding ideals and the beloved Tasaraita’s history, the partnership serves to promote Equality Now’s mission of creating a just world for women and girls. Championing equality and female empowerment has remained a strong part of Marimekko’s DNA since the company’s founding in 1951. As of December 2015, 94% of Marimekko’s staff was female, and its management board, including President and CEO, Tiina Alahuhta-Kasko, and Creative Director, Anna Teurnell, currently consists of women only.

About the Marimekko Tasaraita Collection:
· Designed by Annika Rimala for Marimekko in 1968, Tasaraita means “equal stripe” in Finnish
· Tasaraita was designed to promote equality and was Marimekko’s first jersey collection
· Over the years, Tasaraita has been seen in numerous colorways and styles, and it is featured in both Marimekko’s continuing and seasonal collections. In spring 2017, the even-striped print comes in 7 colorways and 8 styles, in an updated material
· Priced from $95 (T-shirt) to $265 (dress)
· Available in sizes XS – XXL
· Lyhythiha and Pitkähiha styles are unisex
· 100% cotton
· Machine washable

Pricing + Availability:
The Marimekko Tasaraita shirt collection is available at all Marimekko U.S. stores (New York City, Boston, Cambridge, San Francisco) as well as on us.marimekko.com. Prices range from $95 – $265.

About Equality Now
Founded in 1992, Equality Now is an international human rights organization that uses the law to ensure that women and girls around the world can live their lives free from violence and discrimination. Combining grassroots activism with international, regional and national legal advocacy, the organization advocates for governments to enact and enforce laws and policies that uphold women’s and girls’ human rights. Equality Now’s issue areas encompass advancing Legal Equality and ending Female Genital Mutilation, Sex Trafficking and Sexual Violence – all with a special focus on championing Justice for Girls. Learn more here: www.equalitynow.org

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