Juicy Couture Launches Fall 2017 Campaign #OwnYourJuicy

On August 7, 2017, Juicy Couture debuts its new campaign for Fall 2017 with an influential cast featuring the evolution of Juicy Couture track and fashion forward apparel and accessories. As a fashion authority, Juicy Couture embraces individuality and self-expression. This campaign, #OwnYourJuicy, celebrates the Juicy Squad and their ability to infuse personal style and diversity to create a look that is all their own.

Shot by renowned photographer, Theo Wenner, the campaign features a new cast of millennial girls, Carlotta Kohl, Lameka Fox, Leila Rahimi and Vanessa Moody. It also features a sneak peek at Juicy Couture’s new men’s clothing line, JC Juicy Couture, with influencer Olan Prenatt, launching in Spring 2018. The campaign embraces the brand’s Los Angeles roots with iconic backdrops of downtown LA, focusing on the individuality of each influencer and tying that back to the brand’s irreverent spirit. The cast was empowered to express their individuality and own their Juicy by shooting their own portraits in collaboration with Theo.

This season’s apparel includes a mix of fashion paired with updated Juicy track in brand new silhouettes and luxe fabrications that keep the Juicy girl modern and unique. Rose Garden Riot, available in November, incorporates statement outerwear and fashion dresses using floral patterns, leopard prints, and buffalo plaids. Strawberry Field Fantasy, delivering in December, features strawberry printed fashion pieces, in shades of pink, red and white, along with embellished denim and velour for a rock glam look. Dropping in January, Wild Horses is inspired by mild shades of blue and peachy orange colors and includes romantic, ruffle pieces in delicate florals, stripes, and horse motifs. Jewelry, sunglasses, footwear, and fragrance mirror the ready-to-wear collection and complete the Juicy girl’s lifestyle.

Throughout the season, Juicy Couture will activate its social campaign #OwnYourJuicy showcasing how influencers and fans express their style and individuality. The fall 2017 collection launches globally in stores and online at juicycouture.com August 7th.

JC FW17 CARLOTA1
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