HIROMI ASAI Presents Men’s Collection at Pitti Uomo

New York-based luxury fashion brand, HIROMI ASAI, presents new Spring/Summer 2018 men’s collection “Midsummer Night’s Roses” at Pitti Uomo 92 in Florence, Italy on June 13- 16. HIROMI ASAI collection is all made by the finest Kimono textiles and Japanese traditional craftsmanship harmonized with New York styles. This collection includes shirts, jackets, trousers, and bespoke and fits for both casual and business settings.

The highlights of HIROMI ASAI menswear collection in this season are a dark blue night jacket with midsummer night’s roses and a gray “picnic” jacket. The dark blue night jacket has dark blue roses on outer fabrics and black roses on liners, representing transparent roses at midsummer night. The gray ‘picnic’ jacket is inspired by French farmer’s work wears used more than 100 years ago. The collection includes a navy blue military jacket, blue and gray marbling pullover jackets, and sleeveless “military” blouson as well.

HIROMI ASAI, presents new Spring/Summer 2018 men's collection "Midsummer Night's Roses"

“I am very excited to show HIROMI ASAI men’s collection again at Pitti Uomo. In this season, I add tailored elements and nuances to our collection, partly inspired by old European and American styles,” said Ms. Asai. “I hope the buyers and press at Pitti Uomo enjoy the integration of simple and sophisticated, but nostalgic styles with Japanese traditional craftsmanship.”

All textiles of HIROMI ASAI collection were woven and/or dyed in Japan, using traditional handmade Kimono manufacturing techniques. HIROMI ASAI develops these exquisite Japanese textiles to simple and modern styles loved throughout the world.

HIROMI ASAI, presents new Spring/Summer 2018 men's collection "Midsummer Night's Roses"

“I think that the essence of Kimono is ‘Textiles’, not ‘Forms’. I hope that more people have chances to touch the essence of Kimono through our collection,” also said Ms. Asai. “Now the art of Kimono creation is on the verge of crisis in Japan. I hope to reverse the declining trend of Kimono industry and bring our collection made by Kimono textiles to its rightful forefront in world fashion.”

Pitti Imagine Uomo 92
Location: Fortezza da Basso, Florence, Italy
Booth: MAKE, stand 53
Duration: June 13-16, 2017

HIROMI ASAI, presents new Spring/Summer 2018 men's collection "Midsummer Night's Roses"

About HIROMI ASAI
Hiromi Asai is a New York-based fashion designer and Kimono stylist. Hiromi Asai established New York based luxury fashion brand, HIROMI ASAI, in 2016. HIROMI ASAI creates simple and sophisticated women’s and men’s styles, all made by finest Japanese textiles, which are produced by traditional handmade Kimono manufacturing techniques.

The Kimono was originally a Japanese garment with many unique features: form, motif, design, fabrics, and accessories. It has a long history — more than 1,000 years — in Japan, yet in its native country, the art of Kimono creation is on the verge of crisis. Reduction of the kimono market, aging of craftsmen, and lack of their successors are slowly fading the once vibrant art. Hiromi Asai hopes to reverse this trend and bring HIROMI ASAI collection to its rightful forefront in fashion.

HIROMI ASAI first presented womenswear collection on the runway at 2016 F/W New York Fashion Week, which was covered by various media: NBC News, Newsweek, The Independent, etc. HIROMI ASAI expanded her collection to menswear and debuted the first menswear collection at Pitti Uomo 91 in January 2017. HIROMI ASAI collection is widely distributed to the world market and HIROMI ASAI necktie collection will be available at Amazon Fashion shortly.

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