Photos by BFAnyc.com / Neil Rasmus, Paul Porter, & Leandro Justen
Ralph Lauren presented its Spring ’15 collection during New York Fashion Week in a revolutionary runway event: a water screen projection that towered above Manhattan’s Central Park—a fushion of fashion, art, and technology.The event also celebrated the grand opening of the Polo flagship store on Fifth Avenue.
Hundreds of spectators gathered on the Cherry Hill lawn on the west side of the park for a sensory experience delivered by innovative technology that could forever change the landscape of future fashion shows. Celebrities that attended included Kendall Jenner who wore a Polo silk dress and suede fringe jacket, and Ciara who wore a Polo varsity jacket (that was also the first look in the show). Also present at this idyllic late summer evening were Ben Stiller, Henrik Lundqvist, Elettra Wiedemann, Diane von Furstenberg, Barry Diller, Nacho Figueras, Delfina Blaquier, KarlieKloss, LilyAldridge, IvankaTrump, Hilary Rhoda, Karolina Kurkova, Rachel Zoe, Chanel Iman, Erin Heatherton, Erin Wasson, Daisy Lowe, and Korean pop stars Girls’ Generation-TTS.
“I really wanted to do something big for the new Polo Women’s brand—some- thing set in the city—that felt modern.We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technol- ogy,” said Ralph Lauren. Mr. Lauren, who started his namesake company almost 50 years ago, was there to see a larger-than-life version of himself digitally dance across the water.The high-resolution images were beamed onto a water screen that measured 60 feet tall and 150 feet wide. Mixing live action movement and CG, the runway presentation was a short film that featured models visiting the streets and icons of a hyper-real NewYork. Multiple elements of each shot were captured simultaneously to generate the incredible 4D effects.
“Ralph Lauren continues to push his company into the future, using technology as a way to keep his brands fresh and innovative and at the cutting edge of modernity,” explained David Lauren, Executive Vice President of Global Advertising, Marketing, and Corporate Communications.
Ralph Lauren has been a leader in pioneering fashion and luxury in the digital space. As one of the first global brands to embrace the Internet, expansion of Ralph Lauren’s high-tech presence has been illustrated with the introduction of the Polo Tech biosensing shir t, the 4D Light Show in 2010, QR Technology in Europe and the United States, touchscreen window displays, the digital Dog Walk, and the RL Gang virtual storybook series for children. Ralph Lauren has a long-standing history of supporting Central Park, including hosting its memorable 40th anniver- sary there in 2008 and helping The Central Park Conservancy, the steward of its restoration, improvements, and maintenance.
In appreciation for using this special backdrop for the Polo event and for the warm welcome from the Office of Mayor Bill de Blasio, the Ralph Lauren Corp. will be supporting two initiatives to benefit parks in New York and beyond. Charitable contributions will be made to Central Park’s Woodland Campaign to refinish the ramble adjacent to the event space as well as to the Institute for Urban Parks, which works with parks throughout the city and around the world in training and developing resources to maximize and preserve essential outdoor spaces.