On Friday, October 28th, Neiman Marcus Union Square hosted a personal appearance by Aimee Song for her book signing: Capture Your Style.

In 2008, Aimee started blogging while studying interior design but soon made the switch to fashion after overwhelming positive response from outfits posts that made her start her fashion blog: Song of Style, that now has over 4 million monthly views and collaborations with Piperlime and 7 for Mankind to name a few. Her new book with a forward by Diane von Furstenberg, discusses how to transform your Instagram photos, showcase your life and build the ultimate platform.

Notable attendees were Aimee Song (Blogger, Author) and Aquila Farrell (Blogger).

Photos by Drew Altizer