Photos: Franziska Krug, Thomas Niedermueller, Gisela Schober, & Andreas Rentz
Stars, glitz, and glamour in abundance accentuated the opening of Germany’s first FENDI boutique. The luxury Italian brand held the official opening of its store at 12-14 Maxi-milianstrasse, a historical 19th century building.
Approximately 300 guests were invited to an exclusive cocktail reception at the new location. Many elite guests received a personal welcome from the hosts, Pietro Beccari (Chairman and CEO of Fendi), Karl Lagerfeld (Creative Director), and Silvia Venturini Fendi (Creative Director Accessories).
Over champagne and gourmet delicacies, the VIPs had the opportunity to admire the latest Fendi collection in the store’s two floors, spanning 265 square meters. In addition to Ready-to-Wear and Accessories, particularly popular departments among female guests were the Made-to-Order Corner and the VIP Room for individual fittings. Hot topics of conversation included the kooky limited-edition “Funich” Bag Bug and the luxury design of the boutique’s interior.
A BMW shuttle service then whisked guests to the Haus der Kunst for a private opening of the photography exhibition “The Glory of Water.” On display were fascinating photographs of Rome’s fountains taken by Karl Lagerfeld, a restored version of the fashion film produced by Fendi in 1977, Histoire D’Eau, and an illustrated volume of the same name published by STEIDL-Verlag.